Marketing Manager

ABD Marketing is seeking a skilled Marketing Manager who will play a pivotal role in driving the company's marketing initiatives. This position requires a creative and analytical thinker who possesses strong digital marketing expertise, particularly in Google Analytics and market research. As a Marketing Manager, you will manage a dedicated team of 5 marketing professionals, guiding them to develop and execute effective marketing strategies that align with overall business goals. Your ability to analyze market trends, leverage digital platforms, and drive engagement will be crucial in enhancing brand presence and achieving sales targets. A minimum of 2 years of hands-on experience in marketing is required to ensure you have a robust understanding of the complexities within this field and can contribute meaningfully to our strategies. Your leadership and management skills will empower your team to explore innovative marketing solutions and advance their professional growth.

Responsibilities

Develop and implement comprehensive digital marketing strategies that increase brand awareness and drive traffic to the company's website.
Utilize Google Analytics and other tracking tools to monitor, analyze, and report on the performance of all marketing campaigns, making data-driven adjustments as necessary.
Conduct thorough market research to identify customer needs, preferences, and trends, allowing the team to create targeted marketing campaigns.
Lead and mentor a team of 5 marketing professionals, fostering a collaborative environment that encourages creative thinking and innovation.
Coordinate with other departments, including sales and product development, to ensure a unified approach to marketing initiatives.
Manage the marketing budget, allocating resources effectively to maximize ROI and achieve business objectives.
Develop and maintain relationships with external vendors, agencies, and partners to enhance marketing efforts.
Create engaging content for various digital platforms, ensuring consistency in brand messaging and voice.
Stay abreast of industry trends and emerging technologies to identify new opportunities and maintain a competitive edge.
Prepare and present regular reports on campaign performance, insights, and recommendations to senior management.