Digital Marketing Lead

Our client is an innovative startup focused on developing cutting-edge technology for measuring carbon emissions. They are looking for a skilled digital marketing professional who is passionate about sustainability and excels in digital storytelling. This role centers on leading and enhancing B2B digital marketing initiatives, with a strong emphasis on leveraging LinkedIn to grow brand visibility and drive business expansion.

Key Responsibilities
- Lead the development and execution of the B2B digital marketing strategy, prioritizing LinkedIn as the main platform.
- Build and maintain a professional network to boost brand awareness and generate qualified leads.
- Create compelling, data-driven content and captions tailored to the target audience.
- Simplify complex environmental and scientific concepts into engaging, accessible marketing materials.
- Work closely with product and research teams to ensure messaging is accurate, relevant, and persuasive.
- Track marketing performance, analyze key metrics, and continuously refine content strategies to improve outcomes.

Required Qualifications
- Demonstrated experience in B2B digital marketing, with a strong focus on LinkedIn strategy and content creation.
- Exceptional writing skills, capable of producing clear, persuasive, and audience-specific messaging.
- Proficiency in analyzing data to inform marketing decisions and optimize campaign effectiveness.
- Experience collaborating cross-functionally with product, research, or technical teams to align messaging and strategy.
- Strong communication, organizational, and project management abilities.

Preferred Qualifications and Benefits
- Knowledge or familiarity with sustainability, climate change, or environmental sciences is highly desirable.
- Competitive salary complemented by performance-based bonuses.
- Paid annual leave and sick leave.
- Standard five-day workweek with weekends off.
- Opportunities for ongoing professional development.
- A collaborative, growth-oriented workplace culture.

This position is well-suited for a digital marketing professional eager to apply their expertise in a meaningful way, contributing to a forward-thinking company dedicated to making a positive environmental impact.