Digital & Performance Manager

WPP Media, a global leader in media investment and part of the creative transformation company WPP, is looking for a Digital & Performance Manager to join its team in Pakistan. This role centers on developing and executing digital and performance strategies for major clients, including L'Oréal. The successful candidate will work closely with local and regional teams to identify new revenue opportunities and implement innovative approaches. The position offers collaboration with leading publishers such as Google and Facebook, as well as the chance to explore emerging digital platforms, contributing to the growth of some of the country’s largest brands.

Key Responsibilities
Develop and enhance Wavemaker’s Private Marketplace (PMP) offerings to improve performance and search capabilities. Design and implement performance strategies tailored specifically for L’Oréal. Drive digital initiatives that align with Wavemaker’s overall business objectives. Conduct capability-building workshops and create playbooks to strengthen team expertise. Work alongside client teams to establish benchmarks and standards across multiple channels and media types. Define project scopes and recommend strategic approaches for major performance-driven client projects in collaboration with account and digital leads. Serve as a trusted advisor on performance strategy to both internal client leads and external clients. Lead discussions on integrating digital performance marketing within the broader digital marketing ecosystem. Develop and publish formal frameworks and methodologies for digital assignments within Wavemaker. Participate in new client acquisition efforts and business presentations when appropriate. Manage initiatives aimed at promoting digital and performance marketing knowledge within the organization. Provide coaching, professional development, and training to staff to uphold and enhance performance standards.

Required Qualifications
Bachelor’s degree from a reputable university or an equivalent qualification. Minimum of two years’ experience in digital advertising, performance marketing, and campaign optimization. Practical, hands-on expertise with META, Google, and TikTok Ads Managers. Strong client handling, communication, and stakeholder management skills. Advanced understanding of marketing and advertising concepts, including marketing funnels, profit maximization, consumer journey planning, media metrics (CPM, CPV, CTR, CLV), retargeting strategies, and data analytics. Proficiency in MS Office applications. Background in business administration (BBA) from a recognized institution.

Preferred Qualifications and Benefits
Experience or interest in hybrid roles that include awareness digital planning. Knowledge of e-commerce, content marketing, influencer marketing, and content writing to effectively collaborate with stakeholders and client teams. WPP Media offers a dynamic work environment with access to global networks, employee resource groups, and frequent events that encourage creativity and collaboration. Competitive benefits include medical, vision, and dental insurance, generous paid time off, employee wellbeing programs, and mental health awareness initiatives. The company supports a hybrid work model with approximately four days in-office weekly, providing flexibility and accommodations as needed. WPP Media is an equal opportunity employer committed to diversity, inclusion, and fostering a respectful culture where all employees can thrive.

Situated in Pakistan, WPP Media is at the forefront of digital growth, leveraging expanding internet penetration and social media usage in the region. This role provides a unique opportunity to contribute to innovative media solutions in a rapidly evolving market.