We are looking for a motivated SEO Specialist to join our team in Saddar, Rawalpindi. This full-time, on-site position during the morning shift focuses on improving our website’s visibility and increasing organic traffic through strategic SEO practices. The successful candidate will take a hands-on role in keyword research, content creation, and optimization to align with search intent and enhance search engine rankings. This role requires collaboration within a dynamic team dedicated to digital marketing success.
Key Responsibilities
- Conduct comprehensive keyword research to identify relevant terms and integrate them strategically into titles, headings, meta descriptions, and website content.
- Develop high-quality, engaging, and SEO-friendly content, including blogs, articles, and product descriptions tailored to the target audience.
- Optimize meta tags by creating compelling meta titles and descriptions to improve click-through rates on search engine results pages (SERPs).
- Implement internal linking strategies to improve site navigation and boost SEO rankings.
- Structure content for readability using appropriate headings (H1, H2, H3), bullet points, concise paragraphs, and multimedia elements to enhance user experience.
- Collaborate on link-building efforts by acquiring high-quality backlinks through guest posting, outreach, and partnerships.
- Promote content across social media platforms to increase visibility, engagement, and referral traffic.
- Manage local SEO initiatives by optimizing citations, Google My Business listings, and local directories where applicable.
- Monitor brand mentions on forums, blogs, and industry platforms to support reputation management.
- Analyze competitors’ backlink profiles and content strategies to identify opportunities for growth and improvement.
Required Qualifications
- Proven expertise in both on-page and off-page SEO techniques.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics, and Google Search Console.
- Excellent command of English with strong writing and communication skills.
- Demonstrated ability in keyword research and content optimization.
This role is strictly full-time and on-site in Saddar, Rawalpindi, with no remote work options. Candidates should be prepared to work collaboratively within a fast-paced and evolving digital marketing environment.
If you meet the qualifications and are eager to contribute to a growing organization, we encourage you to apply through the designated application process. We look forward to considering your application and discussing how you can help advance our SEO efforts.