Marketing Manager

GEMCO is seeking a dynamic and results-driven Marketing Manager to lead and elevate our marketing initiatives within the IT hardware and office automation industry. The ideal candidate possesses at least 4 years of experience and a solid understanding of strategic planning, digital marketing, and data analysis. In this role, you will oversee a dedicated team of 2 marketing professionals, ensuring that all projects align with company goals and drive growth. Your expertise will be crucial in shaping and executing marketing strategies that resonate with our target audience, utilizing various channels and tools to enhance brand presence and engage customers effectively. You will be responsible for cultivating a collaborative environment that fosters creativity and supports team development while managing campaign budgets and performance metrics to give direction and achieve exceptional results.
Responsibilities

Develop and implement comprehensive marketing strategies that align with GEMCO's business goals and enhance market presence in the IT hardware and office automation sector.
Manage and guide a marketing team of 2 professionals, providing mentorship and support to cultivate their skills and drive team performance.
Conduct market research to identify trends, customer needs, and competitive positioning to inform marketing decisions and strategies.
Create and oversee content marketing initiatives, ensuring all materials align with brand messaging and contribute to audience engagement.
Utilize data analysis to track marketing performance metrics, generating reports and insights that inform future strategies and optimize current campaigns.
Lead digital marketing efforts, including SEO optimization, PPC advertising, social media management, and email marketing campaigns, to enhance online visibility and generate leads.
Collaborate with cross-functional teams to ensure cohesive marketing efforts and successful execution of campaigns across various channels.
Monitor and manage marketing budgets, ensuring efficient allocation of resources and maximizing return on investment for marketing activities.
Stay updated on industry trends and emerging marketing technologies, integrating them into strategies to maintain a competitive edge.
Organize and participate in telemarketing efforts, ensuring effective communication and follow-up processes align with marketing objectives.