As our Email Marketing Specialist, you'll manage high-volume email campaigns (up to 500,000 recipients) and develop compelling email creatives that drive engagement, conversions, and brand visibility.
Key Responsibilities
Plan and execute bulk email campaigns to targeted UK and UAE audiences
Create engaging content and design attractive email templates
Segment and manage mailing lists for maximum effectiveness
Monitor campaign metrics (open rate, CTR, conversions) and optimize accordingly
Ensure compliance with GDPR and local email marketing regulations
Collaborate with the marketing team to align messaging and goals
Requirements
Proven experience with email marketing platforms (e.g., Mailchimp, Sendinblue, MailerLite)
Strong copywriting and visual design skills
Experience managing large email lists (100k+ contacts)
Knowledge of data privacy laws (especially GDPR)
Understanding of campaign performance metrics and A/B testing
Preferred Skills
Familiarity with UK and UAE consumer behavior
Basic HTML/CSS knowledge for email formatting
Experience working with CRMs