As an SEO & Content Writer, you will be responsible for developing and executing SEO strategies to improve our website rankings, increase organic traffic, and enhance overall visibility. You will also create high-quality, SEO-optimized content that aligns with our brand voice and business goals.
Key Responsibilities:
Conduct thorough keyword research and competitive analysis to identify growth opportunities.
Optimize on-page SEO (meta tags, headers, URLs, internal linking, etc.) and off-page SEO (backlink strategies, guest posting, etc.).
Write, edit, and publish SEO-friendly content (blogs, product descriptions, landing pages, etc.) that drives engagement and conversions.
Monitor and analyze website performance using tools like Google Analytics, SEMrush, Ahrefs, or Moz.
Stay updated with SEO trends, algorithm changes, and best practices to ensure long-term success.
Collaborate with marketing, design, and development teams to align SEO strategies with broader business objectives.
Requirements:
Proven experience as an SEO Specialist with strong content writing skills.
Proficiency in SEO tools.
Strong understanding of technical SEO, on-page/off-page SEO, and content marketing.
Excellent writing, editing, and proofreading skills with an ability to adapt tone and style.
Knowledge of HTML/CSS (a plus but not mandatory).
Analytical mindset with the ability to interpret data and make data-driven decisions.
Self-motivated, detail-oriented, and able to meet deadlines.
Nice to Have:
Experience with local SEO (if applicable).
Familiarity with WordPress or other CMS platforms.
Basic understanding of paid search (PPC) and social media marketing.
What We Offer:
Competitive salary.