Digital Marketing Strategist

iLink Turkey

مئی ۲۰, ۲۰۲۵ شائع ہوئی 116 نے دیکھا Report Job

PKR. 50,000 - 100,000/Month

We are seeking a highly skilled and experienced Digital Marketing Strategist to drive our marketing efforts and achieve ambitious growth objectives. The ideal candidate will possess a comprehensive understanding of the travel industry, including a proven ability to conduct in-depth market research, analyze complex data related to traveler behavior and industry trends, and develop strategic marketing plans based on these insights.

Your expertise will be critical in identifying and capitalizing on market opportunities, optimizing our marketing spend, and enhancing our brand presence within the competitive travel sector.

The Digital Marketing Strategist will develop and implement organic and paid search and paid social media strategies to improve lead volume, conversion rate, engagement, brand awareness, and brand loyalty. Provide regular reports on campaign improvements, and ensure all marketing efforts are properly tracked.

What you'll do:

Develop and implement paid and organic search strategies using various platforms such as Google Ads, Bing Ads, Facebook, Instagram, Youtube, Twitter and LinkedIn to generate leads and improve brand awareness.
Develop and implement paid social media strategies to generate brand awareness, improve engagement and brand loyalty, and generate leads.
Assist in the creation and improve efficacy of company’s digital marketing assets and dynamic media.
Increase traffic to multiple company sites and improve lead generation from those sites.
Collaborate with our marketing, research and development, SEO, sales and other systems to make sure digital campaigns are managed and tracked through the entire sales process.
Establish best practices and explore new methods in digital marketing to meet the company’s objectives for customer engagement, lead generation and brand loyalty.
Liaise with Marketing, Sales, Design, Product and Content teams to optimize customer experience and ensure brand consistency.
Collaborate with in-house designers and developers and manage outsourced website/application designers and developers as needed.
Identify online/digital advertising needs and opportunities to reach target audiences.
Work with operational team to develop and execute on business unit specific digital strategies.
Measure responses to changes in programs using Google Analytics and other tools. Create analysis reports, KPIs and dashboards that communicate the overall digital strategy, performance and its impact on the company’s business objectives.

What we need from you:

Bachelor’s degree in Marketing, Communications, Advertising, English or related field with at least five (5) years of experience in digital marketing and website management
Experience with paid and organic search advertising and social media advertising.
Experience with Google Ads, Bing Ads, and advertising on various social media platforms.
Demonstrable experience with CRM software and Content Management Systems (CMS)
Understanding of Travel Industry user dynamics and flow
Excellent written and verbal communication skills
Strong analytical and project management skills
Experience monitoring and tracking online advertising through Google Analytics and Google AdWords
Familiarity with web design and HTML