We’re seeking a dynamic Digital Marketing Specialist with strong LinkedIn B2B marketing expertise to join our remote team. The ideal candidate will excel at content strategy and campaign management on LinkedIn, with the ability to communicate complex cybersecurity solutions to IT decision-makers.
Key Responsibilities:Lead and execute our LinkedIn marketing strategy and content calendar
Create, manage, and optimize LinkedIn advertising campaigns focused on lead generation
Develop and publish engaging LinkedIn content to establish InterAll as a cybersecurity thought leader
Build and maintain our LinkedIn company presence through consistent posting and community engagement
Implement B2B digital marketing strategies targeting IT decision-makers
Create marketing assets such as case studies and white papers
Track, analyze, and report on campaign performance metrics to improve ROI
Collaborate virtually with technical teams to transform complex cybersecurity concepts into compelling messages
Minimum 1 year of experience in B2B tech marketing, with a strong focus on LinkedIn
Proven success in running LinkedIn B2B lead generation campaigns
Experience using LinkedIn Sales Navigator and LinkedIn Campaign Manager
Deep understanding of LinkedIn’s algorithm and best practices
Familiarity with CRM systems and marketing automation tools
Strong technical writing skills for creating professional content
Understanding of B2B sales cycles in the tech industry
Self-motivated and capable of independent remote work
LinkedIn advertising certification
Experience growing LinkedIn company pages for B2B audiences
Knowledge of cybersecurity industry and related trends
Prior experience marketing to IT decision-makers
Familiarity with IT infrastructure and technical concepts
Additional digital marketing certifications are a plus
Proficiency with remote collaboration tools (e.g., Slack, Notion, Zoom)
Competitive salary
100% remote working environment
Flexible working hours
Home office setup allowance
Support for professional development and certifications
Pension scheme (UK-based)
Health benefits package
Regular virtual team meetings and knowledge-sharing sessions
Annual in-person team-building events
Fully equipped home office setup provided
Regular virtual check-ins and team meetings
Use of collaborative online tools
The company is headquartered in the UK
Fully remote position – no regular office attendance required