Digital and Media Lead - Home Care

.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.. This role requires a visionary aspiring young leader to drive consumer engagement, influencer marketing, data-driven marketing, and platform innovations while aligning with Unilever’s “Audience First, Platform First, Content First, and Culture First” framework. The ideal candidate will deliver ROI-focused digital plans, build partnerships, and lead capability-building initiatives to shape the future of digital media.This is an opportunity to lead transformative digital acceleration for one of the most dynamic and innovative brands globally. You will shape the future of social-first strategies, precision marketing, and platform partnerships while driving meaningful consumer engagement and business growth.WHAT WILL YOUR MAIN RESPONSIBILITIES BEOnline Full-Funnel Marketing for Paid MediaDevelop and execute paid media strategies to drive digital growth across the full consumer journey.Ensure seamless integration of digital campaigns with broader marketing plans.Platform Joint Business Plans (JBPs)Design, negotiate, and track JBPs with digital platforms to maximize mutual value and performance.Social-First Framework ImplementationImplement Unilever’s social-first framework, focusing on:Audience First: Target the right audiences with precision.Platform First: Prioritize platform-native strategies for better results.Content First: Drive content tailored to platforms and audiences.Culture First: Align campaigns with cultural trends and moments.Influencer Marketing LeadershipLead end-to-end influencer marketing strategies, from selection to campaign execution.Drive meaningful consumer engagement through partnerships with influencers.ROI Model and BenchmarksDesign brand-wise ROI models for digital media plans.Set and track benchmarks to evaluate campaign performance and impact.Media Partnerships DevelopmentBuild and nurture partnerships with telcos, OTT players, and emerging media platforms to unlock new opportunities.Digital Investment ManagementManage Unilever’s central digital investment plans to ensure optimal al.Digital Audits and GovernanceLead all internal and external audits for digital media to ensure compliance, transparency, and efficiency.Media Innovation and Precision MarketingDrive media innovation through new formats, platforms, and programs.Enhance precision marketing using cohort-based and data-driven approaches.Data-Driven Marketing (DDM)Build and manage the DDM ecosystem, including:Collection and utilization of first-party (DID) and second-party (DAD) data.Enabling 1:1 consumer connections through advanced targeting.Capability BuildingEquip internal and external teams with the right tools, audience insights, and skills to succeed in digital media.Onboard cutting-edge technologies and methodologies to future-proof digital strategies.Key DeliverablesSuccessfully implement the social-first framework for digital acceleration.Deliver measurable ROI across digital campaigns.Establish strong partnerships with key platforms, telcos, and OTT players.Build a robust DDM ecosystem to enhance personalization.Conduct successful digital media audits with compliance and transparency.Upskill internal teams and partners for the future of digital marketing.WHAT YOU NEED TO SUCCEED.Collaboration skillsthat encourage multi-stakeholder projects to thriveAbility to drive andembed innovationinto our media and data strategies and plansProblem solving mindset,able to work withagility and adaptto a changing media and market conditionsStronganalytical skillsto define, interpret and respond to data insightsOutstandingcommunication skillsto focus stakeholders and embed best practicesLeadershipYou are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.Critical SOL (Standards of Leadership) BehaviorsPASSION FOR HIGH PERFORMANCE:Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.PERSONAL MASTERY:Sets high standards for themselves. Actively builds own wellbeing and resilience.CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.AGILITY: Explores the world around them, continually learning and developing their skills.Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.