Google Ads Manager

verview:Napollo Software Design is looking for an . The ideal candidate will have a proven track record in Google & Meta Ads for business growth.Key Responsibilities:Campaign Strategy and Planning:Design and implement comprehensive advertising strategies on Google Ads (Search, Display, YouTube, etc.) and Meta Ads (Facebook, Instagram).Conduct competitive analysis to ensure ad .Campaign Management:Set up, manage, and optimize ad campaigns to achieve desired KPIs (CTR, CPA, ROAS).Utilize advanced targeting techniques such as custom audiences, lookalikes, and remarketing.Performance Analysis and Reporting:Monitor campaign performance metrics and prepare actionable insights for continuous improvement.Create detailed weekly/monthly reports showcasing performance, ROI, and areas of improvement.Budget Management:Manage advertising budgets effectively to maximize ROI.Ensure efficient utilization of allocated budgets by minimizing ad wastage.Creative Collaboration:Coordinate with content creators and designers to develop engaging ad creatives.Test multiple creatives and ad copies to identify top-performing elements.Continuous Learning:Stay updated on the latest advertising trends, platform updates, and best practices.Test new advertising features or beta programs offered by Google and Meta.Requirements:.Technical Expertise:Proficiency with Google Ads and Meta Ads Manager tools.Strong understanding of Google Analytics, Facebook Pixel, and other tracking tools.Knowledge of bidding strategies, campaign structures, and audience segmentationAnalytical Skills: Excellent ability to interpret campaign data, identify trends, and provide insights.Communication: Strong verbal and written communication skills for reporting and collaboration.Certifications: Google Ads or Meta Blueprint certification is a plus.Skills:.Familiarity with e-commerce advertising and shopping campaigns.Basic knowledge of HTML and web development for ad troubleshooting.Set up and manage Google Ads accounts for various clients.Design, launch, and optimize ad campaigns to maximize ROI.Monitor and adjust ad settings and budget al.Possess in-depth knowledge of Google Ads policies and guidelines, ensuring all campaigns meet regulatory standards.