Job Summary
We are seeking a skilled SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, executing, and managing comprehensive SEO strategies that enhance both on-page and off-page optimization efforts. This role requires a strong analytical mindset, technical expertise, and the ability to collaborate effectively with content creators and web developers to improve organic search rankings and drive targeted traffic to our website.
Key Responsibilities
- Develop and implement SEO strategies focused on both on-page and off-page optimization to improve search engine rankings and increase organic traffic.
- Conduct thorough keyword research and analysis to uncover new content opportunities and optimize existing content for better visibility.
- Optimize website elements including content, metadata, internal linking structures, and overall site architecture to ensure SEO best practices are followed.
- Perform detailed technical SEO audits to identify and resolve issues such as crawl errors, broken links, and improper redirects that may hinder site performance.
- Collaborate closely with content creators to integrate SEO techniques seamlessly into content development, ensuring alignment with search engine requirements.
- Monitor and analyze SEO performance metrics using industry-standard tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs, providing regular reports and actionable insights.
- Stay informed about the latest SEO trends, search engine algorithm updates, and emerging best practices to keep strategies current and effective.
- Implement and manage link-building initiatives to enhance the site’s backlink profile and authority.
- Work alongside the marketing and web development teams to ensure SEO compatibility during website design and development phases.
Required Qualifications
- In-depth understanding of search engine algorithms, ranking factors, and SEO methodologies.
- Proven hands-on experience with SEO tools including Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog.
- Familiarity with content management systems such as WordPress, along with basic knowledge of HTML, CSS, and technical SEO principles.
- Strong analytical and problem-solving skills to diagnose SEO issues and develop effective solutions.
- Excellent communication skills and the ability to work collaboratively within cross-functional teams.
Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in digital marketing, content strategy, or web development will be highly valued. Working with us offers the opportunity to grow your SEO expertise in a supportive environment that encourages continuous learning and professional development.
If you are passionate about driving organic growth through strategic SEO initiatives and enjoy working in a collaborative setting, we encourage you to apply and become a vital part of our marketing team.