Performance Marketing Specialist (Brands)

Job Summary
We are seeking a skilled Digital Marketing Specialist with expertise in managing paid media campaigns across Meta platforms (Facebook and Instagram), Google Ads, Bing Ads, and other relevant networks. The ideal candidate will be responsible for developing, launching, and optimizing ad campaigns that promote our brand, generate qualified leads, and drive sales growth. This role requires a data-driven marketer who can combine creativity with analytical rigor to deliver measurable results and contribute to the overall marketing strategy.

Key Responsibilities
- Develop, launch, and manage Meta ad campaigns on Facebook and Instagram, focusing on brand promotion, lead generation, and sales performance enhancement.
- Plan and execute paid media strategies across Google Ads, Bing Ads, and other platforms, ensuring campaigns are aligned with performance goals and budget constraints.
- Conduct thorough market and audience research to inform precise targeting, compelling messaging, and effective campaign structures.
- Create and test engaging ad creatives, including ad copy, visuals such as carousels and videos, lead forms, and customized landing pages designed to maximize conversion rates.
- Continuously optimize campaign performance by monitoring key metrics such as Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS), ensuring efficient allocation of advertising budgets.
- Perform keyword research, competitor benchmarking, and audience segmentation to refine targeting strategies and messaging for higher impact.
- Track, analyze, and report on campaign performance regularly, providing actionable insights and recommendations to improve future campaigns.
- Collaborate closely with cross-functional teams including design, content, and product to ensure paid media efforts are consistent with broader brand initiatives and marketing objectives.
- Stay informed about platform updates, algorithm changes, and emerging trends in digital marketing to maintain a competitive edge and adapt strategies accordingly.

Required Qualifications
- Strong analytical skills with a comprehensive understanding of digital marketing performance metrics such as Click-Through Rate (CTR), CPA, ROAS, and conversion rates.
- Proficiency in A/B testing methodologies, creative optimization, and managing advertising budgets effectively.
- Demonstrated ability to manage multiple campaigns simultaneously while maintaining high attention to detail and meeting deadlines.
- Excellent communication skills paired with a proactive, problem-solving mindset.
- A passion for growth marketing and a commitment to building data-driven strategies that deliver measurable business outcomes.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with experience working in fast-paced environments and familiarity with the latest digital marketing tools and platforms will have an advantage. This role offers the opportunity to work collaboratively within a dynamic team, contributing to impactful marketing campaigns that drive brand growth and customer acquisition.

If you are a motivated digital marketer eager to leverage your expertise in paid media to achieve tangible results, we encourage you to apply and join our innovative marketing team.