Social Media Executive

Job Summary
We are seeking a dynamic and experienced Social Media Specialist to develop and execute our social media strategy in alignment with business objectives. This role requires a creative and analytical professional who can produce engaging content, monitor performance metrics, and foster strong connections with our audience. The ideal candidate will collaborate across departments to maintain brand consistency and drive online presence through innovative campaigns and up-to-date social media practices.

Key Responsibilities
- Conduct thorough research on current benchmark trends and audience preferences to inform strategy development.
- Design and implement a comprehensive social media strategy that supports overall business goals and objectives.
- Establish clear performance targets and regularly report on return on investment (ROI) to measure success.
- Generate, edit, publish, and share compelling content daily, including original text, photos, videos, and relevant news updates.
- Monitor SEO performance and web traffic metrics to optimize content reach and engagement.
- Work closely with marketing, sales, and customer service teams to ensure consistent brand messaging across all platforms.
- Engage with followers by responding promptly to queries and monitoring customer reviews to maintain a positive brand image.
- Manage the visual design of social media accounts, including Facebook timeline covers, LinkedIn profiles, Instagram layouts, and blog formats.
- Propose and implement new features such as promotions and competitions to enhance brand awareness and audience interaction.
- Stay current with emerging technologies, social media trends, design tools, and applications to continuously improve social media efforts.

Required Qualifications
- Proven hands-on experience in content management across various social media platforms.
- Exceptional copywriting skills with the ability to craft creative and engaging text, images, and video content.
- Strong understanding of SEO principles, keyword research, and proficiency in Google Analytics for tracking and analyzing web traffic.
- Familiarity with online marketing channels and how they integrate with social media strategies.
- Basic knowledge of web design to effectively oversee social media account aesthetics.
- Excellent communication skills to interact effectively with internal teams and external audiences.
- Strong analytical skills combined with the ability to multitask and manage multiple projects simultaneously.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in digital marketing tools, graphic design software, or paid social media advertising will have an advantage. This role offers the opportunity to work in a collaborative environment where creativity and innovation are encouraged, contributing directly to the growth and visibility of the brand.

If you are passionate about leveraging social media to build brand loyalty and drive business results, we invite you to apply and join our team.