Trade Marketing Manager

Eminent Holdings Pvt

۲ دن پہلے شائع ہوئی 11 نے دیکھا Report Job

PKR. 50,000 - 50,000/Month

Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of strategic marketing initiatives aimed at attracting new customers and retaining existing ones. This role requires a strong focus on both branding and trade marketing, with responsibilities spanning digital campaigns, sales coordination, and trade show management. The ideal candidate will be adept at analyzing market trends and consumer behavior to drive impactful marketing strategies that align with our business objectives and enhance brand visibility across multiple channels.

Key Responsibilities
- Develop, implement, and execute comprehensive strategic marketing plans designed to attract potential customers while maintaining strong engagement with existing clients.
- Design and oversee branding strategies, ensuring consistent messaging across all digital and offline marketing campaigns.
- Coordinate closely with sales teams to align marketing efforts with sales objectives, fostering collaboration and maximizing impact.
- Plan and execute trade marketing activities, including organizing trade shows and events to boost brand awareness among applicators, retailers, and end customers.
- Create and implement trade marketing strategies that support overall business goals and reinforce the company’s brand identity.
- Conduct thorough market research to identify emerging trends, consumer behaviors, and competitor activities, using these insights to inform and refine trade marketing initiatives.
- Manage the production of trade marketing materials, ensuring all content is consistent with brand guidelines and messaging standards.
- Build and nurture strong relationships with trade partners, including individual sellers, businesses, and third-party service providers, to enhance collaboration and market reach.
- Monitor and analyze the performance of trade and marketing campaigns using data-driven approaches, making informed decisions to optimize ongoing and future initiatives.

Required Qualifications
- Proven experience in developing and executing strategic marketing plans, with a strong emphasis on both branding and trade marketing.
- Demonstrated ability to coordinate sales and marketing efforts effectively.
- Experience in organizing trade shows and managing trade marketing activities.
- Strong analytical skills to interpret market trends, consumer behavior, and competitor data.
- Excellent communication and interpersonal skills to build and maintain relationships with trade partners and internal teams.
- Ability to oversee the production of marketing materials, ensuring brand consistency.
- Proficiency in using marketing analytics tools to measure campaign effectiveness and guide decision-making.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in digital marketing platforms, content creation, and advanced data analytics will be highly valued. Benefits typically include opportunities for professional growth, a collaborative work environment, and competitive compensation aligned with industry standards.

This role offers a unique opportunity to shape the marketing direction of a growing brand by leveraging strategic insight and hands-on execution. If you are a proactive marketer with a passion for driving brand success through innovative trade and marketing strategies, we encourage you to apply.