Social Media Specialist

Job Summary
We are seeking a dynamic and detail-oriented Social Media Coordinator to join our marketing team. The ideal candidate will collaborate closely with designers and other departments to develop engaging content across multiple social media platforms. This role requires managing daily social media activities, executing strategic content plans, and monitoring performance metrics to optimize engagement and brand presence. The Social Media Coordinator will play a key role in maintaining consistent brand messaging and staying ahead of industry trends to support the company’s digital marketing objectives.

Key Responsibilities
- Collaborate with design teams to create a variety of content formats including posts, reels, stories, and tweets that align with brand guidelines and marketing goals.
- Manage and maintain active social media accounts, ensuring a consistent and engaging presence across platforms.
- Develop and implement monthly content calendars in line with overarching marketing strategies, scheduling posts to maximize reach and engagement.
- Respond promptly and professionally to direct messages, comments, and reviews, ensuring all communication reflects the brand’s voice and values.
- Monitor key performance indicators such as reach, engagement, and click-through rates, using insights to adjust content strategies and improve outcomes.
- Assist in the execution of digital campaigns, contests, and promotional activities to drive audience interaction and brand awareness.
- Maintain a consistent tone and messaging style across all social media content to reinforce brand identity.
- Stay up to date with the latest social media trends, platform updates, and industry developments to inform content creation and strategy adjustments.
- Coordinate efforts with marketing, communications, and design teams to ensure alignment and maximize the impact of social media initiatives.

Required Qualifications
- Proficiency in Canva, Adobe Creative Suite, Google Analytics, and major social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Strong understanding of content marketing principles, branding strategies, and algorithm-driven social media tactics.
- Excellent communication skills, both written and verbal, with the ability to craft clear, engaging, and brand-consistent messages.
- Exceptional organizational and time management skills to handle multiple projects and deadlines efficiently.

Preferred Qualifications and Benefits
While not explicitly mentioned, candidates with experience in digital campaign management, social media advertising, or analytics tools beyond Google Analytics will be highly valued. This role offers the opportunity to work in a collaborative environment with cross-functional teams, contributing directly to the company’s growth and digital presence.

If you are passionate about social media, creative content development, and data-driven marketing strategies, we encourage you to apply and become a vital part of our marketing team.