Job Summary
We are seeking a dynamic and experienced Social Media Manager to develop and implement comprehensive social media strategies that enhance brand visibility, engagement, and growth across multiple platforms. This role requires a strategic thinker with hands-on experience managing U.S. client accounts at an agency level, who can create tailored content, analyze performance data, and collaborate effectively with cross-functional teams. The ideal candidate will also provide mentorship to junior team members while managing multiple client accounts with precision and professionalism.
Key Responsibilities
Develop and execute robust social media strategies aimed at increasing brand awareness and audience engagement across platforms such as Facebook, Instagram, LinkedIn, TikTok, Twitter (X), and other relevant channels. You will be responsible for creating, curating, and managing high-quality content that aligns with each client’s unique voice and business objectives.
Analyze social media performance metrics regularly to monitor engagement, reach, and audience behavior. Use these insights to refine and optimize strategies, ensuring continuous improvement and relevance. Collaboration is essential; you will work closely with marketing, PR, and design teams to maintain consistent messaging and brand alignment across all digital touchpoints.
Stay informed about the latest social media trends, platform updates, and industry best practices to keep content fresh, competitive, and effective. Additionally, provide guidance and mentorship to junior team members, fostering their professional growth and ensuring high standards across all managed accounts.
Effectively manage multiple client accounts simultaneously, guaranteeing timely content delivery, consistent quality, and overall client satisfaction. This role demands excellent organizational skills and the ability to prioritize tasks in a fast-paced environment.
Required Qualifications
- Proven hands-on experience managing social media accounts for U.S. clients at an agency level.
- Demonstrated ability to juggle multiple client accounts efficiently without compromising quality or deadlines.
- Strong understanding of the U.S. market, audience preferences, and cultural nuances.
- Exceptional written and verbal communication skills in English.
- Proficiency with social media management and analytics tools such as Hootsuite, Later, and Sprout Social.
- Excellent organizational skills with a proven track record of managing multiple projects and meeting deadlines.
- Deep knowledge of social media platform algorithms and engagement strategies.
- Strong leadership capabilities and effective communication skills to mentor junior team members.
- High attention to detail and excellent time management skills.
- Ability to provide and receive constructive feedback within a collaborative team environment.
- Adaptability to fast-paced, iterative workflows involving multiple stakeholders.
- Proactive mindset with a keen eye for spotting trends and staying ahead of social media changes.
Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in digital marketing, PR, or design collaboration will find this role rewarding. The position offers the opportunity to work in a dynamic agency environment, contributing to diverse client portfolios and expanding professional expertise in social media strategy and management.
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This role is ideal for a motivated social media professional eager to drive impactful campaigns, lead teams, and stay at the forefront of digital marketing trends within the U.S. market.