Digital Marketing, PR & Social Media Manager

Job Summary
We are seeking a dynamic Digital Marketing Specialist to lead and execute comprehensive digital strategies that enhance brand visibility, engage target audiences, and drive lead generation across both paid and organic channels. This role requires a creative and strategic thinker who can manage social media platforms, produce compelling content, and foster meaningful connections with the online community. The ideal candidate will be a skilled storyteller with a strong grasp of digital trends and analytics, capable of elevating the brand’s presence and reputation in a fast-paced environment.

Key Responsibilities
- Develop and implement digital marketing strategies across paid and organic channels to increase brand awareness, audience engagement, and lead generation.
- Manage and own social media platforms including Instagram, LinkedIn, TikTok, Facebook, and others. This includes creating and maintaining content calendars and producing authentic, engaging content such as reels, carousels, short videos, and stories that resonate with the audience.
- Plan, script, and produce short-form video content that captures the brand’s personality and builds genuine human connections.
- Pitch creative, brand-aligned content ideas to media outlets and influencers. Manage media relations and identify strategic opportunities for brand exposure, partnerships, and collaborations.
- Monitor and safeguard the brand’s online reputation by acting as the digital voice across platforms and communities.
- Engage directly with the audience by building community rapport and responding thoughtfully to comments, direct messages, and online conversations.
- Analyze digital performance metrics regularly to inform decision-making and optimize campaigns for maximum reach, engagement, and return on investment (ROI).
- Stay informed about the latest digital trends, social media platform updates, and cultural moments to ensure content remains fresh, relevant, and engaging.

Required Qualifications
- Proven portfolio showcasing content creation skills, particularly in humanized storytelling and video production.
- Excellent communication and writing skills, with a strong ability to build and maintain relationships.
- Deep understanding of social media algorithms, digital engagement tactics, and audience behavior.
- Experience managing digital advertising campaigns using platforms and tools such as Google Ads, Meta Business Suite, Canva, CapCut, or Adobe Premiere.
- Strategic media insight with the capability to identify and capitalize on public relations and brand growth opportunities.
- Highly organized and adept at managing multiple priorities simultaneously in a fast-paced, evolving environment.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in influencer marketing, advanced video editing skills, or a background in brand strategy will be highly valued. The role offers an opportunity to work in a creative and collaborative setting where innovation and proactive thinking are encouraged.

If you are passionate about digital marketing and storytelling and eager to make a tangible impact on brand growth, we invite you to apply for this exciting position.