Job Summary
We are seeking a dynamic and experienced leader to drive the creation of engaging, timely automotive content and spearhead rapid growth across multiple digital platforms. This role requires a strategic thinker with a deep understanding of social media trends, content marketing, and the automotive industry. The successful candidate will lead cross-functional teams, ensuring consistent, high-quality output while meeting key performance indicators (KPIs) and campaign goals. This position demands a hands-on approach to content innovation, leveraging AI tools and creative technologies to enhance productivity and audience engagement.
Key Responsibilities
- Lead the development and delivery of fresh, relevant content and breaking news within the automotive sector, maintaining the company’s position as an industry thought leader.
- Drive rapid growth across all social media channels, content platforms, and design initiatives by implementing innovative strategies and campaigns.
- Collaborate closely with brand, video, and performance teams to meet annual operating plans and campaign objectives, ensuring alignment across departments.
- Manage and synchronize efforts of Social Media, PR, Design, and Blog teams to produce consistent, timely, and high-quality content outputs.
- Monitor and ensure achievement of content production and social media KPIs, focusing on increasing web sessions and enhancing branded search growth.
- Create and publish real-time content centered on automotive news, trends, and features to engage the audience and reinforce market leadership.
- Utilize AI-powered and creative tools such as ChatGPT, Firefly, and Canva to streamline workflows, encourage content experimentation, and boost overall productivity.
- Own and execute targeted communication channels including newsletters, WhatsApp marketing campaigns, and push notifications to maximize audience reach and engagement.
- Mentor and guide team members to align priorities, foster a culture of speed, creativity, and accountability, and support professional growth within the team.
Required Qualifications
- Proven expertise in driving social media platform growth, with a strong grasp of evolving trends and audience behavior analytics.
- Demonstrated leadership experience managing creative teams across content creation, design, and marketing functions.
- Proficiency in marketing automation platforms, analytics tools, and content monetization strategies to optimize campaign performance.
- In-depth knowledge of the automotive industry, including current market trends and the digital content landscape.
- Strong communication and collaboration skills to effectively coordinate with cross-functional teams and stakeholders.
- Experience leveraging AI and creative technologies to innovate content production processes.
Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in emerging digital marketing technologies or a background in multimedia content production will be highly valued. This role offers the opportunity to lead a high-impact team in a fast-paced environment, driving brand growth and innovation within a competitive industry.
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This position is ideal for a strategic, creative leader passionate about automotive content and digital marketing innovation. If you thrive in a collaborative environment and have a track record of delivering measurable growth through creative leadership, we encourage you to apply.