Performance Marketing Specialist

Job Summary
We are seeking a highly skilled Performance Marketing Specialist to join our dynamic team. The ideal candidate will bring extensive experience in digital marketing, lead generation, and revenue growth, with a strong background in digital marketing, e-commerce, and the animation sectors. This role focuses on managing and optimizing performance marketing campaigns across multiple digital channels to drive business growth and meet key objectives.

Key Responsibilities
Lead Generation & Revenue Growth: Develop and execute strategies aimed at driving lead generation, improving conversion rates, and generating high-quality leads that contribute to revenue growth.

Campaign Management: Plan, launch, and optimize paid advertising campaigns on platforms including Google Ads, Facebook Ads, Instagram, TikTok, and LinkedIn. The goal is to maximize leads and sales through targeted and efficient ad spend.

E-Commerce Marketing: Utilize advanced tactics and tools to enhance e-commerce marketing efforts. Focus on increasing website traffic and boosting sales for online stores through data-driven campaigns.

Animation Industry Marketing: Create tailored marketing strategies specifically designed for clients in the animation industry, emphasizing lead generation and brand awareness to support sector-specific growth.

Data Analysis & Reporting: Continuously monitor campaign performance by analyzing key metrics such as conversion rates, return on ad spend (ROAS), and click-through rates (CTR). Prepare detailed reports and adjust strategies to ensure ongoing improvement.

Audience Targeting: Conduct comprehensive audience research, segmentation, and behavioral targeting to ensure campaigns effectively reach and engage the intended demographic.

Cross-Channel Marketing: Manage integrated marketing efforts across paid, organic, and remarketing channels to deliver cohesive and consistent campaign execution.

Collaboration: Work closely with creative, sales, and strategy teams to align marketing initiatives with overall business goals, ensuring measurable and impactful results.

Required Qualifications
- Proven track record in performance marketing with demonstrable success in lead generation and revenue growth.
- Proficiency in digital marketing platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn, TikTok, and email marketing tools.
- Experience in e-commerce marketing, applying performance-based tactics to increase online sales.
- Strong understanding of conversion rate optimization (CRO) and ability to implement data-driven marketing strategies.
- Excellent analytical skills with expertise in interpreting marketing data and performance metrics.
- Familiarity with tools including Google Analytics, Google Tag Manager, and Adwords for campaign tracking and optimization.
- Strong communication and project management skills to effectively coordinate campaigns and teams.

Preferred Qualifications and Benefits
- Prior experience in the animation industry or related sectors is highly advantageous.
- Proactive and results-oriented mindset, capable of managing multiple projects simultaneously.
- Detail-focused with a strong emphasis on ROI and continuous campaign performance improvement.
- Creative thinker able to develop innovative marketing strategies that stand out.
- Self-motivated and comfortable working in a fast-paced, dynamic environment.

Benefits
- Competitive salary package ranging from Rs180,000 to Rs250,000 per month.
- Paid leaves including sick, casual, and annual leave.
- Attractive commission structure.
- Provident Fund contributions.

This is a full-time, on-site position requiring night shifts. Candidates must have at least three years of experience in performance marketing, specifically with Google Ads and Meta Ads. The role requires physical presence at the designated office location.