Senior Content Writer

Job Title: Content Writer
Location: Islamabad G-13/4
Department: Marketing / Content Team
Reports To: Content Manager / Head of Marketing

Job Summary
We are looking for a creative and detail-oriented Content Writer to join our dynamic marketing team in Islamabad. In this role, you will craft engaging, SEO-optimized content across various digital platforms, playing a vital role in communicating our brand voice and educating our audience. Your writing will help drive traffic, enhance brand awareness, and support our overall marketing strategy. This position offers an excellent opportunity to develop your content creation and strategy skills within a fast-paced, innovative environment.

Key Responsibilities
As a Content Writer, you will be responsible for researching, writing, and editing clear, compelling content for multiple channels including blogs, websites, email campaigns, product descriptions, and social media platforms. You will work closely with the SEO team to develop keyword-driven content strategies that improve search engine visibility and attract targeted audiences.

Maintaining a consistent brand voice and messaging across all content types is essential. You will conduct thorough research on industry trends and topics to generate fresh ideas and unique perspectives that resonate with our audience. Additionally, you will edit and proofread all content to ensure high standards of grammar, style, accuracy, and tone are met.

Monitoring content performance through analytics tools will be part of your role, enabling you to recommend data-driven improvements that optimize engagement and effectiveness. Staying up to date with the latest trends in digital marketing, content formats, and SEO best practices is crucial to keeping our content relevant and impactful.

Required Qualifications
Candidates should hold a Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field. We require 1 to 3 years of experience in content writing, copywriting, or editorial roles, demonstrating excellent writing, editing, and proofreading skills with meticulous attention to detail.

A solid understanding of SEO principles and familiarity with tools such as Google Keyword Planner, SurferSEO, or SEMrush is necessary. You should be adept at conducting research and adapting your writing style to suit different audiences, tones, and formats. Basic knowledge of content management systems (CMS), preferably WordPress, is also required.

Preferred Qualifications and Benefits
This role offers the chance to work in a collaborative and creative environment that encourages innovation and professional growth. You will have access to tools, training, and resources designed to enhance your skills and support your career development within a fast-paced digital marketing team.

Additional Information
- Job Type: Full-time
- Salary: Rs60,000 to Rs80,000 per month
- Work Location: Onsite, Islamabad G-13/4

Applicants must have completed their degree prior to joining. This is an in-person role based in Islamabad. If you are passionate about content creation and eager to contribute to a growing marketing team, we encourage you to apply.