Social Media Executive

Job Summary
Inspired Solutions Provider is looking for a motivated Social Media Marketing Executive to join their team at the Karachi office. This full-time, on-site position plays a crucial role in shaping and executing social media strategies that enhance the company’s brand presence. The ideal candidate will be responsible for managing multiple social media accounts, crafting engaging content, and analyzing performance data to optimize campaigns. Close collaboration with the design team and active interaction with the audience are key aspects of this role.

Key Responsibilities
The Social Media Marketing Executive will develop and implement comprehensive social media strategies aimed at increasing brand visibility and audience engagement. Managing and growing social media accounts across all major platforms is essential, ensuring consistent messaging aligned with the company’s brand identity. The role involves creating, scheduling, and publishing content tailored to the unique audience of each platform, maintaining a steady flow of engaging posts.

Monitoring analytics and performance metrics is critical to evaluate the effectiveness of content and campaigns. The candidate will use these insights to refine strategies and improve results continuously. Staying updated on the latest social media trends, tools, and best practices is expected to keep the company’s approach fresh and competitive.

Collaboration with the design team is necessary to produce visually appealing and creative assets that support campaign goals. The role also includes planning and executing paid social media advertising campaigns, with responsibilities for tracking and reporting their outcomes.

Engaging with followers by promptly responding to queries and messages helps maintain a positive brand image and fosters community growth. The candidate will contribute to preparing monthly performance reports and participate in regular reviews to assess progress. Additionally, supporting broader marketing campaigns that align with overall brand objectives is part of the job.

Required Qualifications
Candidates must have proven experience in social media marketing and account management. A strong understanding of major social media platforms and their audiences is essential. The ability to create compelling, platform-specific content and manage its scheduling effectively is required.

Proficiency in analyzing social media metrics and leveraging insights to enhance campaign performance is critical. Excellent communication and interpersonal skills are necessary for engaging with the audience and collaborating with internal teams. Familiarity with paid social media campaigns and advertising tools is also expected.

Location and Work Environment
This role is based at Inspired Solutions Provider’s office in Murree Heights, Block 13-C, Gulshan-e-Iqbal, Karachi. It requires on-site presence, offering the opportunity to work in a dynamic and creative environment where the candidate can make a significant impact on the company’s marketing efforts.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional skills in graphic design collaboration, advanced analytics tools, or experience in broader digital marketing campaigns will be well-positioned for success. The role offers professional growth within a supportive team focused on innovation and brand development.

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This position is ideal for a proactive social media professional eager to contribute to a growing company’s success through strategic content creation, audience engagement, and data-driven campaign management.