Trade Planning Analyst

Job Summary
BAT Pakistan is looking for a Trade Planning Analyst on a six-month fixed-term contract to support and enhance trade planning processes. This role is pivotal in managing system planning within the PeTra platform, handling trade-related data in CRM, and developing insightful data models and dashboards using Power BI. The analyst will also prepare detailed sales performance reports and trackers, directly contributing to trade marketing efforts. The position involves daily trade planning, data analytics, and business development activities tailored to the assigned market, ensuring optimized route-to-market performance.

Key Responsibilities
The Trade Planning Analyst will be responsible for managing trade data reporting and system planning activities such as SAO and TCP to improve route-to-market (RTM) effectiveness. A key part of the role is to design and maintain interactive dashboards and visual reports through Power BI, enabling clear insights into trade performance. The analyst will also develop comprehensive manuals that explain dashboard parameters and key performance indicators (KPIs) to facilitate user understanding.

Accurate data management is critical, requiring the analyst to maintain ERP systems by updating product, resource, and organizational hierarchy databases. They will ensure backend data accurately reflects the real conditions of the end market. Scheduling call execution activities and updating calendars in line with market holidays is essential to maintain precise reporting.

Collaboration is a core element of this role. The analyst will work closely with users and team members to continuously improve systems and processes. Supporting the deployment of new trade system features, including conducting user acceptance testing (UAT) and tracking progress, is also expected. Additionally, the analyst will partner with the end market team to prepare, align, and support trade system planning and Power BI initiatives, ensuring seamless integration and execution.

Required Qualifications
Candidates should have 1 to 2 years of experience in trade marketing, field sales, or account management within a consumer packaged goods (CPG) environment. A strong understanding of route-to-market strategies and trade systems is essential. Proficiency in CRM tools and Microsoft Office applications, particularly Excel, PowerPoint, and Outlook, is required.

Expertise in Power BI for dashboard creation and data modeling is a must, alongside demonstrated analytical, critical thinking, and problem-solving skills. Experience with trade planning, store assortment optimization, and coverage planning will be highly beneficial. Effective communication, presentation, and stakeholder management skills are necessary to succeed in this role. A bachelor’s degree in Business, Marketing, or a related discipline is required.

Preferred Qualifications and Benefits
BAT is a globally recognized top employer with over 53,000 employees operating in more than 180 markets. The company is renowned for its commitment to innovation, diversity, and sustainability, earning accolades such as the Financial Times Diversity Leader and the Seal Award for sustainability.

BAT offers a comprehensive benefits package designed to support employees’ wellbeing across four key dimensions: physical, financial, social, and emotional. Physical wellbeing programs encourage healthy lifestyles and provide expanded health coverage to reduce stress and enhance productivity. Financial wellbeing initiatives help employees achieve financial stability and make informed decisions to alleviate financial pressures.

Social wellbeing benefits promote community engagement and foster a supportive, collaborative work environment. Emotional wellbeing support focuses on mental health resources, helping employees balance work-life demands and build resilience.

Join BAT to be part of a dynamic, forward-thinking organization dedicated to innovation, collaboration, and creating a better tomorrow through a culture that values diversity and belonging.