Google Ads / PPC Expert

Koffex Digital

۲ دن پہلے شائع ہوئی 70 نے دیکھا Report Job

PKR. 50,000 - 100,000/Month

You will play a critical role in developing and optimizing PPC campaigns that deliver measurable results. If you thrive on analyzing data, implementing technical solutions, and driving ROI, this is the ideal opportunity for you!

Key Responsibilities:

Campaign Management: Develop, implement, and optimize Google Ads campaigns across Search, Display, and YouTube networks, ensuring alignment with client objectives.
Keyword Research & Strategy: Conduct comprehensive keyword research and competitor analysis to inform campaign strategies and identify high-value opportunities.
Ad Creation & Optimization: Write persuasive ad copy and create visually engaging display ads, continually testing variations to improve click-through rates (CTR) and conversion rates.
Tracking & Analytics: Utilize Google Tag Manager to set up and manage tracking for conversions, events, and audience segmentation, ensuring accurate data collection and reporting.
Performance Analysis: Monitor and analyze campaign performance using Google Analytics and Google Ads reporting tools, identifying trends and areas for improvement.
Budget Management: Allocate and manage advertising budgets effectively, ensuring maximum return on investment (ROI) while meeting client KPIs.
Collaboration: Work closely with the marketing team to integrate PPC strategies with overall marketing initiatives and optimize landing pages for better conversion rates.
A/B Testing: Conduct A/B tests on ads, landing pages, and targeting strategies to continually refine approaches and enhance performance.
Industry Updates: Stay informed about the latest industry trends, Google Ads features, and best practices to maintain a competitive edge in digital advertising.

Basic Requirements:

Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 2+ years of experience managing Google Ads campaigns with proven results in driving traffic and conversions.
Certifications: Google Ads certification and Google Analytics certification are preferred.
Technical Proficiency: Proficient in Google Ads, Google Analytics, and Google Tag Manager; experience with other digital marketing tools (e.g., SEMrush, Ahrefs) is a plus.
Analytical Skills: Strong analytical skills with a data-driven approach to decision-making and performance optimization.
Communication Skills: Excellent verbal and written communication skills for effective client interaction and reporting.
Problem-Solving Skills: Ability to think creatively and strategically to optimize campaigns and troubleshoot technical issues.

Working Hours