Manager Performance Marketing

Careem is building the Everything App to revolutionize daily life across the greater Middle East by simplifying transportation, food and grocery ordering, payments, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income and served more than 70 million customers. Operating in over 70 cities across 10 countries, from Morocco to Pakistan, Careem is committed to improving lives and fostering a vibrant platform for regional talent and entrepreneurs. We are currently seeking a Manager of Performance Marketing to join our elite growth-marketing team. This role will lead Careem’s acquisition strategies, ensuring high-quality execution and the development of best practices across paid media channels such as Paid Search, Paid Social, Display Programmatic, and Video. The ideal candidate will possess a strong background in performance marketing, with a data-driven mindset and a passion for innovation in digital marketing strategies.

Key Responsibilities
- Lead and oversee Careem’s digital performance marketing efforts, ensuring alignment with overall business goals and project briefs.
- Translate complex business requirements into clear, actionable plans and communicate these effectively to the marketing team.
- Manage and resolve operational challenges promptly to maintain seamless campaign execution.
- Drive the implementation and continuous optimization of performance marketing and branding campaigns across Paid Search, Paid Social, Display Programmatic, and Video channels.
- Utilize data analytics and advanced measurement techniques to foster innovation and improve campaign performance.
- Build and nurture strong relationships with internal digital strategy planners and external media partners to maximize campaign impact.
- Develop and execute comprehensive annual media strategies across all categories, focusing on long-term platform growth and performance maximization.
- Promote and implement automation of routine marketing tasks to enhance efficiency and scalability.
- Create, develop, and present strategic proposals to internal stakeholders to support business objectives.

Required Qualifications
- Extensive experience in PPC and data-driven digital marketing strategy, with a proven ability to optimize app campaigns for performance.
- Proficiency in Google Marketing Platform tools, including Search Ads 360, Display & Video 360, Google Analytics 360, and Campaign Manager.
- Strong understanding of attribution models and hands-on experience working with Mobile Measurement Partners (MMPs) such as Adjust.
- Familiarity with dashboarding and data visualization tools like Looker Studio or equivalent platforms.
- Demonstrated experience in automating marketing workflows and tasks to improve operational efficiency.
- Excellent strategic thinking skills with the ability to develop comprehensive marketing strategies and communicate them effectively to business teams.

Preferred Qualifications and Benefits
Careem offers a dynamic and purpose-driven work environment where you can make a meaningful impact while advancing your career. As a full-time team member, you will collaborate with talented peers committed to regional growth and innovation. The company supports a flexible work schedule, with four days in the office and one day remote weekly, plus the option to work remotely from any country for up to 30 days annually. Tech individual contributors enjoy even greater remote flexibility. Employees benefit from unlimited vacation days to promote work-life balance, along with healthcare coverage and fitness reimbursements for gym memberships, health clubs, and training classes.

Join Careem to be part of a transformative platform that is shaping the future of the Middle East while growing professionally in a supportive and innovative setting.