Developed engaging content for Oxfam Pakistan’s social media platform, leading to an increase in outreach by 73% and user engagement by 146%, effectively raising awareness about Oxfam’s programmatic areas.



• Developed comprehensive materials for Oxfam Pakistan’s internal events, workshops, meetings, and conferences, resulting in more impactful and well-coordinated gatherings.
• Provided extensive media coverage for program activities, functions, press releases, and press statements, significantly increasing public awareness and media visibility of Oxfam's initiatives.
• Collaborated with project teams to create engaging content, including case stories, photos, annual reports, blogs, and videos, enhancing audience engagement and support on media and social media platforms.
• Coordinates with program and finance teams to ensure partner budgets are managed properly and highlight any risks from financial reviews.
• Conducted field visits to produce targeted materials that effectively communicated program impact to donors, private sector, and policymakers, enhancing relationships and securing continued support.
• Handled social media (Facebook, Instagram, YouTube and Twitter); produced graphics, podcasts, reels, videos and blogs for the Humanitarian Response on 2022 Floods and Oxfam's legacy projects

Researched and produced high-quality content for online and print publication.
Managed writing schedules to meet deadlines for content drafts and completed projects.
Inspired ideas and content by applying industry best practices and aligning with organizational mission.
Collaborated with writing team, including content manager, editors, and web publishers.
Maintained editorial calendar, working with content production team to ensure timely delivery of materials.
Created content for various platforms, including websites, email marketing, product descriptions, videos, and blogs.
Implemented SEO strategies in writing to enhance online visibility in search results

Coordinated with the Production team to create audio, video, and digital content formats
Developed plans for visiting Agri Research Center facilities and managed field visits across multiple cities
Ensured timely completion of writing projects, adhering to quality, style, and project specifications
Created content for product descriptions, social media, and the company website
Organized writing schedules to meet project deadlines
Collaborated with managers, creative teams, and designers to deliver communications content
Conducted market research to identify industry best practices and reviewed competitor websites for benchmarking against Industrus' activities

Verified publishing content compliance with company quality assurance standards
Identified, tracked, and resolved issues prior to publication
Documented and reported content quality levels to uphold established standards
Collaborated with various departments to address QA findings
Managed assigned books and monitored content improvements through appropriate channels
Maintained and updated task directories for efficient tracking and organization




 

Identified, informed, and maintained a record of donor funding opportunities relevant to HHA's thematic areas
Assisted the line manager in updating the donor list and their priorities
Identified relevant donor groups/forums to ensure HHA's participation in events
Developed project summary sheets for HHA's completed and ongoing projects
Developed and regularly updated project fact sheets
Ensured effective record keeping of official agreements and memorandum of understanding (MOUs) with multiple organizations
Conducted field visits to carry out field research and understand ground realities concerning current programs/projects and future opportunities
Maintained and updated directories of HHA documents (certificates, annual reports, audit reports, HHA profile, manuals, etc.)

Worked as an intern in the youth employability skill program department.