Seasoned Business Intelligence and Automation expert with over 7.5 years of experience in the Oil Gas and Telecom industries. Adept at transforming raw data into actionable insights, leveraging tools like Power BI, SQL, and Python to drive data-driven decision-making and process optimization. Proven track record in developing end-to-end BI solutions, automating operational processes, and creating robust data visualizations and dashboards. Skilled in identifying business challenges, streamlining processes, and delivering strategic insights to enhance operational efficiency. Proficient in ETL, data modeling, and stakeholder collaboration to deliver tailored solutions.
Responsible for Digitalization, Branding & Employee development & engagement initiatives
• Successfully launched “Customer Credential Analysis dashboard” (Customer360 Continuous Auditing product) to broaden the visibility over credentials quality of 1.5 million customers and curb with previous defaulters.
• Successfully designed “Pending Orders Management dashboard” (Customer360 Continuous Auditing product) to improve the customer experience of 1.5 million customers by monitoring & minimizing the service provisioning time to less than 24 hours.
• Successfully launched “Modem MAC Mapping dashboard” (Customer360 Continuous Auditing product) to broaden the visibility of 1.5 million devices installed at customer premises and find the exact location.
• As a marketing/branding lead for PTCL Internal Audit dept, designed IA Newsletter(Monthly) and promoting departmental initiatives through LinkedIn & Facebook Workplace
• Successfully executed “Digital Grit” (Internal Audit Digital Learning initiative): 20 digital learners invested 800+ hours in 130+ data analytics, data science & digitalization courses from Udemy
• Successfully organized Employee development & engagement initiatives i.e “IA Quizzard”, “IA Talks” for 50+ employees and organized 50+ sessions
Responsible for business operations, customer service, and technical operations which includes sales, pre & post-sales service, business analysis, customer retention, customer care, fault rectification, network rehabilitation & quality assurance.
• Successfully executed customer experience improvement initiatives i.e. Win Hayatabad, Happy Hayatabad & Thanks Hayatabad
✓ Resulted in winning back 10% churned customers
✓ Decreased MTTR to less than 24 hours
✓ Improved the customer experience & brand awareness by visiting 50+ high-impact customers.
• PTCL TezRaftar: Increased DSL revenue by 15% by converting 40% of dsl subscribers to higher data Rates
• Tez Modem: Converted up to 33% of ADSL Subscribers to VDSL Services and increased revenue by 10%
• Apna Cable TV: Expanded Smart TV customer base upto 25% and achieved 15% smart tv revenue growth
• Digital Knock: Utilized digital Channels to achieve 150% of the assigned sales target during Covid-19.