implementing new sales plans and advertising. Cultivate programs that ensure products sell in-store. Achieves objectives by creating marketing and sales strategies Maintain customer relationships for future purchases Prepares and completes the marketing action plan. Collects, analyzes, and summarizes data and trends Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget Leading and implementing channel-specific marketing strategies and plans for assigned retailers Leading activation programs with partners to improve brand visibility Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected

mplementing new sales plans and advertising. Accomplishes marketing and sales staff objectives by recruiting, selecting, training, and coaching employees. Identifies marketing opportunities by understanding consumer requirements. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities handle complaints, provide appropriate solutions for customers, and follow up to resolve any issues their customers experience.. 

Create and manage the marketing budget, ensuring efficient allocation of resources and optimizing ROI. Oversee market research to identify emerging trends, customer needs, and competitor strategies. Monitor brand consistency across marketing channels and materials.