Appointed to restructure route to market strategy to ensure growth & continuity
 Developed effective route to market strategy to cover white space
 Restructured price structures & financial model
 Geo Expansion & New resource inductions
 Streamline separate teams for juices & cake divisions
 Identification of essential tools to improve distributor ROIs
 New Product Launches
 Leading national team of around (100+) sales force personnel
 Business optimization through monitoring overheads especially freight costs
 Transformation of SND network & infrastructure

Appointed to lead the inception, design & development of the entire Sales Corporate Strategy country wide
Key Responsibilities
• Sales (Distribution Network Development)
o Leading & defining the overall strategic revenue trajectory for the company o Leading a team for ~300+team members spread country wide
o Hired regional sales teams & distributors
o Targeted approach to align space rentals across all channels
o Formulated groundwork to induct product in different channels • Marketing (Strategized portfolio & brand management)
o Developed & hired inhouse team for marketing, trade marketing plans.
o Pricing & contribution margin aligned with competitive advantage o Packaging designs & market surveys
o CLTs & analysis for campaigns rollouts
o Trade activations on the basis of market intelligence
• Digital Marketing (Launch / Social Media Campaigns)
o Social media community management (in-house roll-out)
o Ecommerce roll-out (Shopify) / Online Sales thru Home delivery
• Achievements:
o Successfully launched Corporate Brand; Rivayat FarmsTM & UHT TrumilkTM, KarakTM & FrutruTM brands o Double Digit numeric & volume growth MOM & YOY basis
o Partnering with Finance evolving the overall commercial horizon