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Operational Role:
Identification of potential Market Segments and defining the marketing procedure.
To acquire new customers, call on existing or prospective client in order to build new business.
development of relationships with referral sources, identify and capitalize on opportunities
Monitor market Intelligence in terms of new development, competitor activities and new customers etc.
produce growth in income by selling business products and services
Organizational Role:
To enhance organizational effectiveness through setting up appropriate marketing strategies.
Consistent follow-through and resourcefulness, in order to achieve organizational goals and objectives.

3 months training in Customer Lifecycle Management Department.In-depth analysis & data mining of all CLM related data reports, along with special analysis in case of data anomalies.
Campaign post-analysis framework, conducting all post-analysis and sharing necessary findings with management.
Development of deep customer insights using quantitative and qualitative data to support recommended improvements.
CLM campaign designing based on business requirements shared by stakeholder departments.
Advanced analytics to assist in churn modeling, segmentation, social network analysis & its utilization in CLM.
With the Technical background to assist in operational issues of running IBM tools like UNICA
Effectively communicate & present strategies, campaign outcomes & CLM based plans to management. Responsible for Planning & execution of campaigns comprising of ARPU Enhancement, Cross/UP Sell and Retention Campaigns.
Complete CLM portfolio management as a marketing channel, to effectively execute organizational goals
Improving control systems for monitoring take-ups analyses of the Retention and Revenue campaigns for gauging effectiveness of initiatives
Standard reporting via Campaign Management Solution / BO / DWH / Excel etc.
Overall prepaid tracking of Revenue and usage.
Post Analysis of ATL campaigns and comparison with respective business cases and presenting complete picture to management
Weekly & Monthly BI reporting to gauge the actual performance against forecast working on Unica and spss for campaign development. Daily reports about revenue stats on excel. Power point presentations on quality of sales .