In this role, I’m adept at identifying new demand channel opportunities; introducing scalable global marketing programs; streamlining processes and aligning to the Microsoft Partner Solutions build-with and co-sell business strategy. I plan and co-develop, manage and monitor the regional marketing plans and nurture experiences to ensure our investments and business performance are on track.Key Areas:
Responsible to develop and implement high-impact lead generation activities through digital channels
Responsible to achieve targets for website performance metrics, inbound leads and lead conversion
Responsible to leverage marketing automation system and lead email marketing campaigns
Responsible for Microsoft partner channels for lead generation
Responsible for search engine optimization strategies
Leading paid media advertising: Google/ Bing/ LinkedIn, Quora,
Leading technical content development initiatives
Leading product launch campaigns and achieve the targets
Leading events management and marketing strategies for webinars, roadshows, conferences and summits
Managing overall brand image of the company

- Responsible for SEM, SEO, Outbound & Inbound Marketing Efforts.

Group Lead of B2B Digital Marketing & PR for Tech Licensing Division (vFairs, Talentera, AfterHire, ScanShake & Evalufy..)Key Areas:- Managing Strategic and Digital Marketing activities for Bayt Tech Licensing Unit including vFairs (Virtual Events/ Conferences), Talentera (Applicant Tracking and Recruiting Software), Evalufy (HR Video Assessment Platform), ScanShake (Resume Capturing Mobile App/ Portal), & AfterHire (Employee Onboarding Portal).- 360 Digital Marketing Strategy & Implementation - SEM, SEO, Inbound and Outbound Marketing, Mobile Marketing, Social Media Marketing & Digital Analytics.- Data Analytics - Web, Apps & Social to define effective strategy.- Working on multiple Digital Campaigns & identifying areas of optimization.- Leading Product, Marketing, Web / App Front End Design - UI/UX- Leading Internal / External Communications & Strategic PR / Reputation Management- Creating Alternate Digital Sales Programs, Alliances & Partnerships- Promoting on-going BD for both Field & Digital MarketingBrand Portfolio:- vFairs (A Virtual Event Company)- Talentera (Applicant Tracking System)- ScanShake (Resume Capture/ Sharing Mobile App)- Evalufy (Employee Onboarding Software for HR)- AfterHire (Video Assessment Platform for HR)

End-to-end accountability of digital solutions and performance for TPL Trakker, TPL Insurance and TPL Life.

Ensured Collective Revenue of PKR 6 Million/ month basis via multiple Business Units.

Strategized and Executed E-Commerce Ecosystem, Digital Marketing & Digital Sales initiatives.

Budgeting and Digital Campaign plan for Display, Email and Search practices to increase brand visibility and lead generation.

Launched TPL Trakker Affiliate program to improve Digital Sales footprint.

Responsible for Growth, Recruitment & Training, Client retention, Revenue Maximization, Enhancing Service Quality & Effective Digital Marketing.

Developed a clear Online Sales Strategy & Call Center Plan with TRG (The Resource Group)/ IBEX, covering product and service sales through digital/online channels.

Developed clear reporting metrics and procedures to measure effectiveness, conversions, CPA, Lead to Sale Velocity, and ROI across all online/digital channels, Alternate Channels & Affiliates.

Develop an ecosystem of online alliances & partnership to drive digital sales of TPL Products & Services with. Few alliances are listed below:

- Digital Alliance of TPL Insurance with OLX/ Car First
- Digital Alliance of TPL Insurance/ Trakker/ Life with YayVo
- Digital Alliance of TPL Insurance/ Trakker/ Life with Daraz
- Digital Alliance of TPL Trakker/ Insurance with Smart Choice
- Digital Alliance of TPL Trakker/ Insurance/ Life with Bank Alfalah
- Digital Alliance of TPL Insurance/ Life with KarloCompare
- Digital Alliance of TPL Trakker/ Insurance/ Life with UBL

Ensured Revenue of $30,000 to $50,000 on monthly basis via multiple Business Units.Increased Online lead conversion through conversion optimization, incorporating further lead generation platforms and landing page optimization.Created 360 Digital Marketing Strategy & Implementation - SEM, SEO, Content Marketing, Mobile Marketing, Social Media Marketing, Digital Analytics.Responsible for Growth, Recruitment & Training, Client retention, Revenue Maximization, Enhancing Service Quality & Effective Marketing.Implemented Marketing and Sales Automation & CRM - Oracle, Hubspot, Marketo [Customer Journey/ Experience/ Life Cycle/ Data Analytics].Responsible for digital strategy for assigned business units and campaign teams.Developed for low fidelity wireframes of digital solutions for the team.Owned end-to-end accountability of digital solutions and performance for that area of the business.Responsible for multiple business units, strategic planning, digital transformation, account management, sales/business development & production.Responsible for creating and executing effective strategies on the digital end, that result in revenue and profit generation from online mediums - e-store, social media, email/SMS marketing, ad banners, collaborations, etc.

- Management of client work, eStores offline and online tasks including collaterals, website maintenance, social media management and paid advertisement.
- Digital Strategy Implementation via Online Marketing Trends.
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
- Proficient in analyzing marketing campaign performance, recognizing trends, and recommending actions to improve performance.
- Handling existing client’s work including Cactac Studios, Dubai Monsters, TaskQue, vConnect and Branex. The nature of work includes:
- Website optimization/Improvements/Revamps.
- Mobile Apps & Facebook stores.
- Promotional activities such as Facebook advertising and email marketing.
- Online reputation management including SEO and SMM.
- Constant implementation of strategies to increase online sales
- Hiring, Training and Developing Team of Professionals to manage Digital & Web Platforms Strategizing and filtering daily web content flow for maximum traffic.
- Pitching new clients. Work includes: Creating media plans, digital calendars, proposals, presentations and mockups of websites.
- Handling corporate communications such as their gifts campaigns, sales motivational and achievement banners, weekly newsletters and branding for in-house events.
- Video editing and uploading
- Strategic Plans for Company’s & Departments improvement and growth
- Lead nurturing and client coordination from conception to execution.
- Develop, optimize and track annual brand marketing budget.
- Beta testing of Facebook landing pages for competitive analysis.
- Ensure that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadline.
- Ensuring that all active social platforms are in synergy during campaigns and product launches.
- Understanding the voice of the consumer through Digital Listening & Sentiment Analysis in order to deliver better

Advertisement Campaigns ( Team Coordinator):
- Responsible for implementing PPC media strategies for company’s brands and products.
- Performed daily account management of pay per click accounts on Google AdWords, Yahoo, Bing, LinkedIn, Adroll and other search platforms for a variety of brands.
- E-Business Operations and Management. (B2B and B2C). Online Advertisement Campaigns and Lead Nurturing.
- PPC analysis that can quickly understand and support initiatives that will contribute to the goal and success of campaigns includes AB testing.
- Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Managed Display media Campaign planning, trafficking, reporting and analysis with the help of professional mediums like Google Adwords, DFA ( Double Click for Advertisers)
- Provided recommendation and execute strategies for keyword opportunities, campaign structuring, targeting, re-targeting, display network, and other. Ad copy creation, testing and optimization.
- Google Adwords Reporting
- Industry: Design & Mobile Application Development Services.

Digital Media Strategist (Team Coordinator):
- Developed digital strategies and content calendars for mobile and web oriented brands. Increase brand awareness on social media forums including Twitter, Facebook, Instagram, Pinterest, Tumblr, Vine, and YouTube.
- Strategizing and filtering daily web content flow for maximum traffic. Content ideation, planning and execution for improved web results. Content Syndication and Guest Blogging for better SEO rankings.
- Lead nurturing and client coordination from conception to execution.
- Beta testing of Facebook landing pages for competitive analysis.
- Generated and Execute campaigns and contests for brands on social media.
- Reporting and moderating (Closely monitoring insights & page growth).

Email & SMS Marketing (Team Coordinator).
- In-depth knowledge o

- Brand Activation & Strategy Formation: Responsible to measure overall performance of assigned brands including its management along with development of their identity, P&L (Profit and Loss) and positioning in digital world. This area also looks after Sales Management, Lead Generation.

-Designing Communication Strategies: Responsible for designing communication strategies for different one-to-one and one-to-all communication mediums including websites, banners, e-mails, brochures & print collateral along with production and design teams to assist in the development of the final product.

- Program Coordination: Coordination with the writers, animators, user interface team, publicity, and sales agent teams in order to make brand more pioneering and live. Coordination, planning and attending inter-team meetings to discuss the prosperity, progress and maintenance of team issues.

- Online Promotion:
Social Media Optimization (SMO) for identifying and categorizing relevant social and new media (Twitter, Facebook, MySpace, LinkedIn, YouTube, Daily Motion, PR Web, Blogs, Press Releases, Article Websites, Wikis, etc.) for publicity purpose. Know ways to drag genuine traffic to blogging sites and social networking sites.

- Search Engine Optimization:Familiarity with search engine optimization and search engine marketing. Social Bookmarking and Link Optimization