Manages the overall annual turnover of PKR 7.5 billion business portfolios i.e., Grid Station, Renewables (Solar), and Large Industry.
Responsible for developing investment models (ROI, IRR), P&L, load forecasting, business development, market share increase.
Successfully developed a new consumer-centric strategy that saves up to 23, increases revenues by 35, and prevents the loss of 5MW.
Lead a cross-functional team that won 05 grid stations, increasing a company's sales by 300 MW.
Frist Time in KE, has developed a category and channel sales plan that enables each department to work efficiently and independently.
Develop a market penetration strategy for Baluchistan through extensive research, site surveys, meetings and analysis.
Format a business plan for K-Solar to maximize their market reach especially in corporate and industrial sectors.
Actively participate in developing a business proposal to bid on various energy projects in renewable and other technologies.
Maintains sound business relations with regulators, government, industry, architects, consultants and contractors.

Responsible for organizational business generation targets in line with the Business Plan development.
Manage, coach and lead a team of 3 sales personnel.
Increase market share for South region distribution by 89 by the year FY 2019-2020.
Drives PKR 140M of new net revenue over the fiscal year and achieve overall sales growth of 76.
Maintain market reach upto 95 of the target identified by the executive team Responsible to negotiate on price, costs, delivery and specifications with buyers and managers.
Keeps track of sales teams performance metrics evaluates data and initiates action to improve potential weakness in sales process.
Responsible for developing business opportunities by identifying prospects and evaluating position in the industry researching, market. analysis. and analyzing sales options.
Maintain & establish healthy liaison with existing & potential clients in order to acquire more business for respective Business Unit.
Performs market intelligence related to potential projects, competitors, and other factors affecting Companys business in order to formulate marketing related strategies to acquire more business for the BU.
Maintains the track record of sales and order information.
Prepares reports by collecting, analyzing, and summarizing information.
Maintains to ensure compliance to all the SOPs and processes of business development.
Attend Pre-bid meetings with clients in order to clarify the technical, commercial and contractual ambiguities.

• Responsible for organizational business generation targets in line with the Business Plan development. • Focal point of contact between the organization and clients – liaising with higher management to provide input for strategic planning & decision-making. • Responsible to assure compliance to the bid selection, review and approval process. • Responsible to ensure compliance to all the SOPs and processes of business development. • Cold calling and setting up meetings with key persons of clients. • Maintain & establish healthy liaison with existing & potential clients in order to acquire more business for respective Business Unit. • Perform market intelligence related to potential projects, competitors, and other factors affecting Company’s business in order to formulate marketing related strategies to acquire more business for the BU. • Attend Pre-bid meetings with clients in order to clarify the technical, commercial and contractual ambiguities. • Conduct pre-bid site visits in order to check the site conditions and working environment. • Post bid contractual and commercial negotiation with clients. • Obtain pre-qualification forms, prepare, submit and follow-up on all pre-qualifications, enlistments, registrations to ensure Company’s eligibility to participate in bidding. • Obtain feedback from clients after completion of the projects and share it with higher management.