Responsibilities


Brands:
ComfyBumpy | Skyla Homes | Feet AT Home | Baby Deedee | Easy Baby

Responsibilities Include:



Brands and Products Profit/Loss CM3: Responsible for achieving and maximizing target profits, particularly for all Hero products within each brand. Also responsible for ensuring profitability for all NPD achievements within the targeted timeframe.



Revenue Achievement: Responsible for achieving and maximizing targeted revenue, while ensuring profits remain stable and making efforts to optimize CM3.



PPC Management: Responsible for managing PPC campaigns for all brands across multiple markets, including the US, UK, CA, FR, DE, IT, and ES. Additionally, accountable for achieving the target TACOS as outlined in the budgeting process.



Account Management: Responsible for managing accounts, including listing creation, auditing, and updates, as well as handling case management. Additional responsibilities include optimizing A+ content, crafting bullet points, developing brand stories, managing catalogs, and ensuring regular store update management.



Brand Strategy and Planning: Engage in discussions with management regarding the brand’s strategy and planning, including category selection, target market segments, and product offerings.



Brand and Product Budgeting: Involved in bi-annual and annual budgeting for all brands, covering aspects such as NPDs, PPC spending, profit and loss, inventory, and more.



Product Research, Feasibility, and Launch: Responsible for conducting product research, feasibility studies, and budgeting to secure approvals for NPDs. Oversees the entire product launch process, including pricing strategy, PPC campaigns, and tracking product performance by providing regular data on revenue, reviews, ratings, and PPC spending.



Listing Optimization & SEO: Skilled in optimizing Amazon listings through keyword research, A/B testing, and utilizing tools like Helium 10, Jungle Scout, and DataDive.



Inventory Planning and Forecasting: Responsible for presenting the inventory budget to management for approval, based on thorough forecasting and planning.



Competitive Analysis: Responsible for conducting monthly competitive analyses for all Hero products and implementing actions, such as pricing or promotions, to sustain market dominance.



Data Analysis & Reporting: Expertise in analyzing data and generating actionable insights using tools like Google Analytics, Quick Sight, Seller Board, and Brand Analytics.



Market Analysis: Perform in-depth market analysis on new product ideas by evaluating their quality, customer reviews, and feedback across various community forums and platforms, including Reddit, BabyCenter, What to Expect, Facebook groups, Walmart, Amazon, and others.



Keywords Research and Tracking: Responsible for researching and tracking new and existing keywords using DataDive, Helium 10, Google Keyword Planner, and SEMRush.



Tools: Helium, Data Dive, Jungle Scout, Keepa, Scale Insight, Clickup, Quick Sight, Net Stock, Seller Board, Seller App, Seller Lab, Seller Metrix, Seller Metrics, Google Keyword Planner, Google Workplace, Google Chat, Brand Analytics, AMZDataStudio, Index Checker & Amazon Keyword Ranking etc.

Responsibilities


Responsibilities Include:


Brand and Product Profit/Loss: Responsible for overseeing brand and product P&L, ensuring target profitability by tracking revenue, costs, and expenses. Optimize pricing strategies, identify cost-saving opportunities, and provide insights to senior management for improved profitability.



Product Hunting: Responsible for Research and Development (R&D) activities within related categories and subcategories.



Product Launching and Feasibility: Responsible for presenting comprehensive proposals encompassing new product identification, feasibility assessment, budgeting, costing, pricing, and strategy development for product launch.



Sales Forecasting and Analysis: Responsible for generating sales forecasts, setting annual targets, and devising plans and strategies based on sales history. Additionally, responsible for conducting sales analytics to gain valuable insights and make data-driven decisions.



Daily KPI and Listing Audit: Responsible for daily tasks involving the assessment of Buy Box eligibility, product detail page quality, title accuracy, bullet points effectiveness, image and video content, as well as the creation and optimization of A+ Content.



PPC Management: Responsible for creating and implementing marketing tactics for the organization's products on the Amazon, eBay, and Walmart marketplaces. Also, runs advertisement campaigns on Google Ads for Amazon Listing by using Amazon Attribution along with Social Media platforms such as Facebook.



Market Research and Analysis: Responsible for performing thorough market research to analyze trends, identify opportunities, and assess the competitive landscape within the Amazon marketplaces.



PPC Performance Analysis: Responsible for continuously monitoring and analyzing data to evaluate the effectiveness of marketing campaigns, making necessary adjustments to enhance performance and maximize results.



PPC Budgeting: Responsible for overseeing and tracking the budget allocated for the campaigns, ensuring they are executed within the designated financial parameters while maintaining efficient spending.



PPC Reporting: Responsible for delivering periodic reports and valuable insights on campaign performance, offering actionable recommendations for enhancement and refinement.



PPC Campaigns Performance: Responsible for monitoring and managing key performance indicators such as TACOS (Total Advertising Cost of Sales), ACOS (Advertising Cost of Sales), ROI (Return on Investment), Conversion Rate, and Conversion Ratio to ensure their ongoing optimization and maintenance.



Promotions: Responsible for initiation and upkeep of various promotional initiatives, including but not limited to Deals (Lightning Deals and 7-Day Deals), Percentage Off promotions, Quantity Discounts, Coupons, Prime Exclusive Discounts, and Virtual Bundles.



PPC Keywords Performance and Tracking: Responsible for continuous monitoring of keyword performance and utilizing the insights to make informed decisions aligned with the desired outcomes.



Listing Management: Responsible for the management and creation of product listings (online form and Flat-File), product catalog, and overall store presentation on Amazon FBA Seller Central, eBay, and Walmart Fulfillment Services.



Competitive and SWOT Analysis: Responsible for providing regular reports on Product Scouting, Competitive Analysis, and SWOT Analysis, offering valuable insights and strategic recommendations based on the findings.



Amazon Cases Management: Responsible for effectively resolving various issues, including brand registry issues, standard inventory concerns, pricing discrepancies, resolving Search Suppressed and Inactive Listings, as well as addressing FBA shipment issues.



A/B Testing and Vine Program: Responsible for initiating A/B testing and Vine program for new product launches, aiming to gather valuable insights derived from outcomes such as customer reviews and ratings.



Inventory Planning: Responsible for coordinating with the supply chain team to facilitate inventory planning and manage FBA shipments effectively.



Graphics Management: Responsible for coordinating with the photo shoot, video shoot, and graphics team to ensure seamless collaboration and successful execution of visual content creation.



Content Creation: Responsible for creating compelling content for product listings and store presentations, aimed at enhancing product visibility, customer engagement, and overall sales performance.



Product Sourcing: Responsible for identifying and recommending suppliers for product sourcing from China through the utilization of B2B platforms like Alibaba, Global Sources, and Made-In-China.



Reviews and Ratings: Responsible for initiating review requests to customers by utilizing third-party tools such as Helium, Jungle Scout, and similar platforms.



Returns and Feedback Reporting: Responsible for promptly addressing buyer messages and inquiries, efficiently managing returns, generating comprehensive reports, and actively responding to the Voice of the Customer, claims, and customer feedback.



Tools: Experience in using tools such as Seller Lab, Seller Board, Seller App, Helium, Jungle Scout, Keepa, Brand Analytics, AMZDataStudio, Index Checker & Amazon Keyword Ranking, etc.

Responsibilities


Brands:

Utopia Bedding | Utopia Towels | Utopia Kitchen | Utopia Personal Care | Utopia Home | Utopia NY Threads


Responsibilities Include:


Daily KPI and Listing Audit: Responsible for daily tasks involving the assessment of Buy Box eligibility, product detail page quality, title accuracy, bullet points effectiveness, image and video content, as well as the creation and optimization of A+ Content.



PPC Management: Responsible for creating and implementing marketing tactics for the organization's products on the Amazon marketplaces, including US, CA, MX, DE, FR, IT, and ES.



Market Research and Analysis: Responsible for performing thorough market research to analyze trends, identify opportunities, and assess the competitive landscape within the Amazon marketplaces.



PPC Performance Analysis: Responsible for continuously monitoring and analyzing data to evaluate the effectiveness of marketing campaigns, making necessary adjustments to enhance performance and maximize results.



PPC Budgeting: Responsible for overseeing and tracking the budget allocated for the campaigns, ensuring they are executed within the designated financial parameters while maintaining efficient spending.



PPC Reporting: Responsible for delivering periodic reports and valuable insights on campaign performance, offering actionable recommendations for enhancement and refinement.



PPC Campaigns Performance: Responsible for monitoring and managing key performance indicators such as TACOS (Total Advertising Cost of Sales), ACOS (Advertising Cost of Sales), ROI (Return on Investment), Conversion Rate, and Conversion Ratio to ensure their ongoing optimization and maintenance.



Promotions: Responsible for initiation and upkeep of various promotional initiatives, including but not limited to Deals (Lightning Deals and 7-Day Deals), Percentage Off promotions, Quantity Discounts, Coupons, Prime Exclusive Discounts, and Virtual Bundles.



PPC Keywords Performance and Tracking: Responsible for continuous monitoring of keyword performance and utilizing the insights to make informed decisions aligned with the desired outcomes.



Listing Management: Responsible for the management and creation of product listings (online form and Flat-File), product catalog, and overall store presentation on Amazon FBA Seller Central.



Competitive and SWOT Analysis: Responsible for providing regular reports on Product Scouting, Competitive Analysis, and SWOT Analysis, offering valuable insights and strategic recommendations based on the findings.



Amazon Cases Management: Responsible for effectively resolving various issues, including brand registry issues, standard inventory concerns, pricing discrepancies, resolving Search Suppressed and Inactive Listings, as well as addressing FBA shipment issues.



Inventory Planning: Responsible for coordinating with the supply chain team to facilitate inventory planning and manage FBA shipments effectively.



Tools: Experience in using tools such as Keepa, Brand Analytics, AMZDataStudio, Index Checker, and Amazon Keyword Ranking.



Graphics Management: Responsible for coordinating with the photo shoot, video shoot, and graphics team to ensure seamless collaboration and successful execution of visual content creation.



Content Management: Responsible for coordinating with the content team to ensure effective collaboration and coordination in content creation and management processes.

Responsibilities


Responsibilities Include:


Vendor Management: Responsible for the development and planning of strategies to cultivate and nurture vendors, as well as specific products within selected categories and subcategories. This includes formulating tactics to enhance vendor relationships, drive product growth, and achieve targeted objectives.



Team Management: Responsible for managing a team of 10 Vendor Managers who are directly overseeing 300+ vendors across various categories and subcategories. Ensuring that vendors receive timely responses and comprehensive support while maintaining strong relationships and fostering effective communication channels.



Relationship Management: Responsible for keeping vendors informed about new services, market trends, and the launch of new products. Providing regular updates to vendors to ensure they are well-informed and equipped to maximize opportunities and stay competitive in the market.



Marketing Strategy and Planning: Responsible for driving sales revenue growth for the business through close collaboration with the marketing team, employing various strategies in online services such as Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and other digital marketing approaches.



Sourcing Management: Responsible for overseeing the procurement of merchandise for the entire company through bulk buying from local merchandisers. Also, responsible for working in conjunction with local importers to facilitate direct imports of in-demand goods from China.



Lead Nurturing: Responsible for managing corporate alliances and acquiring new vendors as recommended by the marketing team, specifically in categories such as Fashion, Health & Beauty, Home & Living, Kitchen and Dining, Mobiles & Computing, Electrical Appliances, Toys & Gaming, and more. This includes building strategic partnerships and expanding the vendor network to enhance product offerings in these categories.



Payment Management: Responsible for maintaining close coordination with the Finance and Logistics Departments to ensure the timely processing of vendor payables and managing order returns efficiently. This involves effective communication and collaboration to streamline financial transactions and resolve any logistical issues related to vendor payments and returns promptly.

Responsibilities


Responsibilities Include:


Business Development: Managed international sales across multiple countries and diverse product categories (construction, steel, FMCG, fashion, medical, etc.), utilizing B2B platforms, digital marketing (SEM, SEO, SMM), and social media strategies.



Connectivity Management: Leveraged tools like cold calling, emailing, social media, and messaging apps (WhatsApp, WeChat) to establish connections, organize client meetings, and attend tradeshows to explore business opportunities.



Client Success Management: Managed 50 clients annually with a focus on achieving a 50% retention rate, while upselling services like website design, SEO, and event-based offerings.



Team Management: Led a team of 10 members, driving target achievements and ensuring successful service delivery and client retention.



Lead Generation: Identified and explored new digital platforms, social media channels, and industry-specific websites to generate sales leads and expand outreach.



Marketing Strategy & Planning: Developed innovative sales strategies and marketing campaigns to differentiate the company, attract customers, and retain market position.

Responsibilities


Responsibilities Include:


Business Development: Achieved annual sales target of 3,600 metric tons through effective sales strategies, client management, and market trend monitoring.



Sales Management: Oversaw annual sales turnover of PKR 600 million, driving revenue growth by managing operations, client relationships, and market trends.



Payment Management: Managed accounts receivable, tracked payments, followed up on invoices, and ensured timely collections to maintain healthy cash flow.



Competitive & SWOT Analysis: Conducted competitive analysis and gathered market intelligence to provide management with actionable insights for decision-making.



Sales Order Management: Closed sales orders, optimized distribution, and managed outstanding collections to streamline order processing and logistics.



Operation Management: Coordinated across Finance, Procurement, Supply Chain, and Manufacturing to ensure seamless sales operations and customer experience.



Warehouse Management: Managed distribution channels and warehousing, optimizing inventory, logistics, and operational efficiency to ensure timely deliveries.



Quality Management: Collaborated with Quality Assurance to address return queries, identify root causes, and resolve customer concerns to maintain product quality.



Sales Conversion: Engaged walk-in customers, understood their needs, and effectively showcased products to drive sales and customer satisfaction.