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خلاصہ
Khurram is a strategist and business professional with more than 15 years of experience in assisting companies determine the best ways to efficiently manage their business, including leveraging social media and networking platforms. Khurram has an MBA from Anglia Ruskin University, UK, and also teaches Operations and Supply Chain Management, Human Resource Information Systems, e-Business, and e-Marketing and Social Media to university students.
تجربہ
Adjunct Professor
I teach the following subject to business students:
E-business
E-marketing and Social Media
Operations Management
Supply Chain Management
Human Resource Information Systems
Relational Database Management Systems
Enterprise Systems
I inspire to engage my students in a learning experience where they explore new ways and possibilities to add value to the business enterprise.
All my teaching endeavors involve creating an environment where students are involved in a project using cutting edge online tools and frameworks to enhance their business, marketing and brand strategies.
Marketing Manager
Managed the design and implementation of the business and marketing strategy for corporate brands of clients as well as 6 e-commerce portals; some of my responsibilities included managing web marketing and providing input to web development and creative teams. Advised on email marketing best practice and campaign optimization and supported sales and marketing teams with statistical analysis on email and website activity
Account Manager
Lead the development of insight driven digital strategies from opportunity identification to experience definition. Trained sales teams on full suite of TRG onshore and offshore capabilities while increasing efficiency of marketing spend. Provided offshore back-end marketing support and liaised with on-shore teams to increase effectiveness of direct marketing campaigns.
Brand Manager
Reported to the CEO with accountability for the launch and sustainability of all communication campaigns. Responsibilities included creating viable and profitable marketing plans and long-term customer acquisition and conversion strategies. Defined budgets and reported and measured marketing spend. Coordinated with the global brand team to ensure that all brand communication was in line with Chevron and Caltex brand standards.
Research Associate
Managed all research campaigns. Personally met all clients, developed briefs and coordinated with the field teams and database managers.
Presented findings and conclusions to clients and performed look-back studies on all projects.
Liaised with adverting agencies and translated market research results into consumer behavior, usage/behavior and attitude scales for brand attributes. Conducted pre-testing of creative concepts and post-testing of produced material.