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خلاصہ
Experienced professional with a demonstrated history of working in FMCG. Skilled in Marketing Management, Negotiation, Business Planning, Consumer Products and Sales. Sales professional with a Master of Business Administration (MBA) focused in Banking and Finance, from University of Central Punjab.
تجربہ
Area Sales Manager-Retail
Section Manager
1. Responsibilities include looking after the sales of General Trade, Local Modern Trade & Wholesale in Lahore worth of Rs. 20 million
2. Handling a team of merchandisers to make sure the visibility of company's brands in Top End Retail outlets & LMTs
3. Achievement of specified sales volumes and other targets, consolidation and development of business, management of staff and distributions
4. Daily monitoring of Primary & secondary sales for the assigned brands on Section Level
5. Continuous monitoring of product productivity for assigned brand & reporting to Unit Manager
6. Monitoring & analyzing Numeric & Weighted distribution targets assigned to the section for assigned brands
7. Assist Sr. Unit Manager in cycle activities implementation as per plan in the section for the brand
8. Managing Primary & Secondary Sales & target achievement of HFL brands
9. Managing & strengthening distribution sales operations for sustainable business growth
Area Sales Manager
1. Responsible to achieve the Primary & Secondary Monthly and Quarterly Targets and benchmark of growth over last year
2. Distribution and Stocks Management
3. Training & Development of Sales Team (On Job Training & Off-the-Job Training)
4. Responsible for Reporting regarding, Brand Penetration, Brand Trends & Behaviors, SWOT Analysis along with a keen observation on Competition Activities.
5. Pre and Post Analysis of Different Marketing Activities and Trade Offers
6. Coverage Plans regarding Distributor's Sales Network
7. Routing & Rerouting (as and when Required)
8. Optimization in Resource Utilization.
9. Increasing Brand Penetration & numeric Distribution
10. Execution of Day to Day Activities
Territory Sales Manager.
1. Target Achievement (Primary & Secondary) & Growth In Sales:
Split targets into weeks, days & salesmen as per sales history, market potential and-desired growth-set by the organization.
2. Sales Force Management:
Ensure Distribution wise & section wise-productivity-as per company desire.
Ensure outlet wise-drop size-is intact.
3. Strong Co Ordination with Distributor:
Ensure 10 days inventory-at distribution floor.
Stock Monitoring and Order Generation as per inventory maintenance SOPs.
Involve distributor or his manager in SKU wise stocks management.
4. Market Coverage & Development:
Market visit-at 70%-of working days.
Vigilant eye on competitor moves & information to upward very quickly.
Timely identification of issues hampering the business growth for further action.
5. Control Damages:
Ensure damage / return as per policy.
Sales Officer
1. Target Achievement (Primary & Secondary) & Growth In Sales
2. Sales Force Management
3. Strong Co Ordination with Distributor
4. Market Coverage & Development
5. Control Damages
Distribution Sales Promotion Officer
1. Target Monitoring & Achievement
2. Business Development in GT & Wholesale
3. Supplies & Deliveries Operation Monitoring
4. Data Management, Analysis, Feedback & Report Writing
5. Market Return Control & Analysis
