Manage the administrative department to ensure adherence to client service level agreements. Deliver timely productivity and value-added reports to clients and top management. Render a keen eye for detail to oversee communication matters with individual team member and customers. Design and implement training plans, how to guides, and work flows to improve capability of the team without any delay and within the given timeline. Produce and maintain various documents, including commercial invoices and customized templates for booking the shipments. Track and complete work hours as per the given task on tools, such as Clickup and customer based time/task management tools. Oversee capacity building activities according to requirements from Quiz UK.
Key Accomplishments

Ensured accurate diagnosis and swift resolution of complex errors and issues for each department through close collaboration with the concerned team leads.
Set a benchmark of excellence by directing store to store and store to warehouse stock related to important logistic bookings through corporate level accounts on DPD UK, TNT.
Streamlined and supervised smooth administrative operations of the departments without any delays to assure seamless and efficient work flow.
Built synergies with the IT team to connect the relevant remote server and team member while interacting with the system so no time delays occur while performing everyday tasks and duties.
Successfully maintained client and program information through the use of spreadsheets and Word documents on the company's server drive.
Produced reports by compiling data from databases and collecting, researching, organizing, and summarizing data from various sources to produce value-added reports for the client.
Identified and resolved errors and issues related to resources and their work.

Develop generic daily basis post graphics and Ad graphics as per brand approved and weekly basis email newsletter templates through interaction with the creative team. Function in close collaboration with Daraz Team to manage brands seller center. Create content in the form of graphics, video, and GIFs according to latest trends in digital media market. Execute digital media content plans as per the instructions from the management. Conduct research and analyze market trends to develop effective digital media marketing strategies. Interact with the order fulfilment team to manage customer support for online orders. Play a key role in supervising stock/inventory and updating new SKUs or new products as the new shipment arrives. Deliver reports related to in-stock inventory through online stores' backend CMS Magento (Zasimo) and POS connected Aurora Vending Systems for Quiz Clothing.
Key Accomplishments

Achieved bottom-line results by directing digital media buying activities on all major digital media platforms, such as Facebook, Instagram, Youtube, and Google.
Collaborated with an external vendor to create a new brand identity that resonated with target audiences and increased brand recognition.
Succeeded in optimizing social media campaigns to meet KPIs and ROI goals.

Developed the Ad extensions as per the requirements of diverse campaigns. Integrated Google Analytics tool to ensure access of insight data for each campaign, Facebook, and Twitter as per the organization requirements. Assumed and maintained liability for implementing paid targeted Ad campaigns on LinkedIn and Google Ad PPC campaigns while using the built in tools, such as keyword planner.
Key Accomplishments

Improved digital media presence of the company on all the digital media platforms, most importantly SEO, Google My Business, Google Adwords, LinkedIn, Youtube, Facebook, and Twitter.
Designed and delivered solutions to resolve problems daily by examining and executing digital media strategies.
Interacted with the in-house team to supervise key action plans from content idea generation to content posting, such as satisfied customer "success story" based interviews, technology implementation based video content pieces, and other high- quality video content creation.

- Brainstorming, Planning and Executing digital and social media strategies to increase viewership for our official news channel 92 News HD plus, News based morning show and other programs with coordination of whole social media team and programming

- Presenting 24 hours based social media analysis for our major social media platforms to senior management

- Looking after the tasks assigned to each SME working in all 3 shifts on daily basis

- Handling issues if arise on our pages on social media platforms like Facebook, Twitter, Instagram and YouTube (for YouTube will do direct coordination with our official YouTube team). Direct in contact with Facebook, Twitter and Instagram support if any issue arise.

- Managing all the day to day routine tasks relevant to department by coordinating with each Team member.

- During my stay till now, I got verified account badges for 92 News Official Facebook and Instagram Pages, which is a big milestone achieved in short time period (as nobody did it for them on this position)

My core responsibilities and key achievements are:
• Looking after the Digital and Social Media activities for both the brands; Shenzen PK Cell and Techub.pk by creative idea generating, planning and execution of Digital Media and Social Media strategies (from Digital media Ads to Social Media existence via day to day aggressive push posts on different platforms and advertising etc).
• Planning and revisiting the branding strategies on weekly, biweekly, monthly or quarterly as per the requirements including announcements related to brand positioning in different retail outlets across the country, technology improvements, new products and all other important announcements posts on Social Media and other Marketing Channels
• Brainstorming and generating more creative ideas for improving the brand image on all the existing marketing channels like: Print, Electronic and Digital Media
• Planning and execution of advertising strategies on TV and Social Media (all major platforms like Facebook, Youtube, Google and Instagram)
• For PK Cell, I have planned, produced and executed animated TVC & Media strategy as well to officially announce our existence in the market.
• In addition to the PK Cell, I am also looking after the online sales for our newly started brand Techub.pk, a premium Original Mobile Accessories Brand in Pakistan.
• Evaluation and analysis of all marketing channels including TV, Print and Social Media for both the brands.
• As a Social Media Expert, I have handled various Social Media Advertising Campaigns for SME Companies like Good Nite & Ultra Baby Diapers, Study Zone, iMeat, Meatex, Less Sodium Salt by M&H Traders and some other known brands.

Built synergies with in-house creative teams to develop social media/content strategies for promoting brands. Interacted with clients to plan, collect, and design innovative content and devise action plan for each brand. Used an integrated approach to lead various web design and development projects for well-known brands, such as OLX Pakistan, Maryam Arif, Mlily UK, and iBroked. Determined issues, such as collecting content from client, payments, and other required materials. Cooperated with the creative team to prearrange and devise new strategies for promoting brands.
Key Accomplishments

Identified and resolved inquiries received from clients by developing digital/social media proposals and pitches.
Administered project related operations for different brands to ensure seamless and efficient work flow.
Served as the Project Manager to attain and manage various projects, including Lahore Chatkhara, OLX Pakistan, Crescent, iBroked, Groupado, Cadet College Jhang, Hajra Hayat, Amina Raja Makeup Lounge, Madeehas, Uzmaz Salon, Flair Beauty Salon, Studio O Furniture Design, and many well-known brands.
Received best performance bonus every year at Entirely Social.

With the collaboration of our CEO, I have started this E-commerce Discounted Deals Platform with the name of Groupado in October 2012. We officially launched that E-commerce Startup Company in November 2012. In my current job, my major responsibilities to look & develop more business for both Entirely Social& Groupado. I have to build business through my own personal contacts & PR and also through other sources of contacts like online media, visits, and others. Initially, we started with Services deals and we did very good for generating business for all our partners. Then in the year 2013, we started focusing on merchandise (started with Beauty related stuff like MAC Brush Kits, Urban Decay Cosmetics and also electronics like Hair Strengtheners, Hair Dryers, Shaving kits, and Massager). We only focused on Women related stuff and that’s how we have started to build a small startup company into a big company. In addition to that my major responsibilities are:
- Streamlining all the processes like Ordering, Deliveries & Shipments and Support
- Increased the Categories of Deals
- Streamlining the COD (Cash on Delivery) Process with the help of OCS (Courier Company Based in Pakistan) for nationwide deliveries and shipments
- Team Building including Orders Team, Customer Support, and Deal Management & Design Team
- Improving the Quality Check SOPs
- Building relations with Vendors for getting Quality Merchandise and Defect Free Services.
- Worked as Merchandiser/Retail Buyer, to get the only good quality product in for the purpose of higher customer satisfaction and brand loyalty
- Planning and selecting a range of products to sell to online discount deals customers
- Analyzing consumer buying behavior and predict future trends
- Constantly looking for more suppliers for future products
- Meeting suppliers and negotiating contract terms
- Implementing and executing strategies to keep the advantage in competition, product pricing, analyzing sales trends