Customer service is the ongoing relationship between a business and its customers, encompassing every interaction, from initial contact to the end of the customers journey. Its the art of supporting, guiding, and delighting customers across multiple touchpointswhether in person, by phone, email, live chat, or social media.Friendliness Customers expect support agents to be kind and warm.Empathy Individuals want to be understood and experience genuine connection.Fairness Consumers want to receive adequate compensation when product issues occur.Control Customers want to access support on their chosen channel.Alternatives If there are multiple solutions, people want the opportunity to make their own choices.Information Individuals want answers to their questions promptly or, at the very least, assurance that someone is working on their problem.