• Led communication teams, including social media, monitoring, media buying and annual magazine production. Planned and organized publicity campaigns, conferences, and communication strategies.• Oversaw the complete media buying lifecycle, from initial planning and budget allocation to vendor negotiation and final campaign execution across print, digital, and broadcast media.• Proactively monitored campaign performance, utilizing analytical insights to refine media strategies and drive optimal KPI attainment.• Works as a member of the public relations team, advising executives on the public relations implications of their policies, programs, and practices.• Played a key role in devising and implementing media strategies to align with organizational goals, fostered strong partnerships with media vendors, and ensured the flawless execution of campaigns.• Prepares and controls the issuance of news and press releases.• Addresses media reservations and maintains liaison with media personnel.• Undertakes and commission’s public opinion research, analyzes findings, and plans public relations and promotional campaigns.• Oversaw media expense audits and reconciled media accounts, maintaining financial accuracy and compliance and successfully interacted with external auditors• Organizes special events, conferences, seminars, entertainment, competitions, and social functions to promote goodwill and favorable publicity.• Attends business, social, and other functions like conferences to promote the department.•• Pioneered social media efforts for the Punjab Food Authority by starting and managing Facebook and Twitter pages.• Increased media coverage in the North region by building strong connections with media personnel.• Educated regional directors on giving interviews and soundbites to the media.• Awarded for best performance in 2024.
 

• Dealt with journalists on a daily basis and served as the spokesperson for the Commissioner.• Achieved increased media coverage for the Commissioner’s Office.• Built strong relationships with media personnel to enhance the positive image of the office.• Increased the number of likes and engagement on the Commissioner’s social media pages.• Highlighted daily activities and visits of the Commissioner on social media.• Coordinated with Assistant Commissioners and Deputy Commissioners on behalf of the Commissioner.• Liaised with various government organization officials regarding orders passed by the Commissioner.• Managed events within the Commissioner’s Office.• Planned, negotiated, and executed media buys for the Commissioner's Office, ensuring effective campaign dissemination and achieving key project objectives across diverse media platforms. • Organized press briefings for the Commissioner.• Highlighted major projects, ensuring they were beneficial for the local public.• Monitored various campaigns under the Commissioner Office Rawalpindi, including plantation drives, dengue and polio eradication initiatives.
 

Contributed to Telenor's nationwide BV device installation project, was responsible for ensuring seamless coordination with regional offices and franchises to maintain project efficiency. Proactively identified and reported issues to relevant departments, ensuring timely resolution. Collaborated closely with the Project Manager and team to meet deadlines, while executing assigned tasks with precision to achieve project objectives.

Research essential information for shows aired at prime time television; this helped me to understand and improve my skill on research collecting and how to identify important issues that need to be covered
* Arranging visual media such as graphics, that would be used during the shows either under screen (lower third) or as whole screen graphics; this enabled me to understand the significance of using a range of visual media in order to capture the target audience, and help them to better understand the delicacy and importance of topics being discussed
* Source information from the newsroom and gather relevant information that would be ideal to cover during the shows; this not only helped me with my research skills, but also allowed me to understand the work ethic of a busy environment as such, and importance of collecting and building authentic information that would be used as content for the programs.
* Working closely with the anchor of shows; this helped me focus on my interpersonal skills and ensuring that the anchor was familiar with the details of the forthcoming program and helping to resolve any issues that there may have been
* Updating the organizations various social media platforms i.e. Facebook and Twitter; this allowed me to use my creativity and connect to the thousands of followers ensuring that the content provided on these is relevant and of interest through which I was able to help the team retain a loyal following from the target audience
* Contacting potential guests for the shows and asking them to join the anchor on TV for various shows; This helped me to better my communication skills but also enabled me to highlight my personality and persuasive skill in order to fulfill my duty, as well as build core working relationships
* During peak times, and when required I helped manage the technical logistics of shows behind the scenes, e.g. cameras, lighting, and focus on anchors and guests

I use to do research by reading articles and newspaper; this helped me widen my knowledge on current affairs of Pakistan
As I was working with government organisation, I have learnt the organisational structure this helped me increase my administrative skills
I possess excellent work ethic as I was always willing to go above and beyond in helping the producer
During the course of this internship I built many relationships with my colleagues which allowed me to understand more about journalism, I assisted my colleagues with issues that arose within the work place

I was working there as a program officer, coordinate with sponsors, arranging events and coordinating with different officials.This was my first experience of working n any organization during my studies.During my internship period i have learnt so many things like time management, coordination and learnt how to organize an event. I was also working with their social media team.