Monitoring search engine rankings of targeted keywords over time to ensure they continue to improve
Recommending changes to company websites to improve their search engine ranking positions
Creating reports on keyword performance and competitor activity
Developing an SEO strategy that aligns with company goals while ensuring compliance with search engine guidelines
Creating a website map of all pages on a site and any associated subpages, including those linked to but not hosted by the main site
Analyzing data from organic search traffic to inform decisions about content creation, site structure changes, and off-site SEO efforts
Reviewing and approving SEO strategies created by junior SEO staff members before implementation
Managing day-to-day operations of an SEO team, including hiring, training, and performance management
Reviewing site traffic statistics to identify opportunities to improve rankings through keyword optimization or other means

Develop and execute successful SEO strategies
Manage team of SEO Specialists
Conduct keyword research to guide content teams
Review technical SEO issues and recommend fixes
Optimize website content, landing pages and paid search copy
Direct off-page optimization projects (e.g. link-building)
Collect data and report on traffic, rankings and other SEO aspects
Work with social media and PPC teams to optimize campaigns
Keep abreast of SEO and integrated marketing trends

Develop and manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organisation’s website(s)
Write and optimise content for the website and social networking accounts such as Facebook and Twitter
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Attend product launches and networking events