Making an impact in an "Automobiles Sector" at AL Haj Group of Companies & looking their 2 brands (FAW Trucks, ZHONGTONG Buses). For my current role, I have been perfoming the below mentioned responsibilities:Working as a spearhead of FAW - Trucks & responsible to improve overall brand image Managing DVC shoots & involved in throughout production Working closely with internal & external stakeholders of the company Prepare campaign reports, designing marketing calandar activities, involved in budgeting & responsible for planning & Executing different marketing campaigns which contributes in gaining market share, increase brand visibility, recognition & salesProjects:A. Implemented FAW - Brand guideline B. Planned & Executed "Tree Plantation" Activity on account of 75th Independence Day of Pakistan C. Planned & Executed 1 Month "Road show" activity in 6 different cities of Pakistan( KLIFMP) & reached 2,000+ Customers with an achievement of 1.5 crore sales through this initiative D. Lead the DVC shoot of M3 - Motorway Project in LahoreE. Planned and Executed New Year Calendar project - 2023 on 'Road Safety Concept' . The message has been delivered to core 2,000+ customersF. Planned & Executed "Free - Service Campaign" nationwide which was benefited to 1,000+ customersG. Successfully ran a 4-day animated video campaign, driving 63 leads with 5,622 link clicks and achieving 18.4K reach. The 15-second video kept users engaged, resulting in 2.8K seconds of total watch time
 

A. Executed marketing activities as per the decided marketing calander on monthly, quarterly and Half - yearly basisB. Responsible to take care of marketing operations for South regionC. Worked in a Cross - functional teamsD. Worked with different vendors which includes PR agencies, Production houses, Photographers, Mall Management, OOH and BTL agenciesE. Involved in OOH media buying and participated in events and exhibitionsF. Managed the given budget effectivelyG.Designed SOPS pertaining to branding material and specificationsH. Arranged giveaways in proper alignment with in house marketing teamsI. Responsible for clearing vendors paymentsProjects / Campaigns & Events:A. In - Store branding campaign executed on account of 23rd March, Hello Summer, Mega sale, 14th August, wedding, New year Sale & Home Renovation campaigns at bukhari and Luckyone showroomB. Effectively Managed Pakistan lifestyle furniture expo for the year 2021C. Involved in Ramadan shot for the year 2021D. Bloggers video on account of mega sale and Smart Space DVCE. Executed Seeds campaign "Plant Me" - Ghar tu Aakhir Apna hai at Interwood's nationwide showrooms . 3,000 seeds packet has been distributed during the campaign F. CRF DVC shotG. Corporate office - Sales & Design Department BrandingH. Deployment of interwood's awnings at buildings and houses to increase brand visibility and product category awarenessI. Illuminated Interwood's tier - 1 showroom on account of Pinktober day & provided solidarity ribbons arrangements to be the part of this cause through divery in all the 3 regions ( South , Central and North)J. Executed Shop Fascia Project at Hyderabad Dealer's siteK. Executed Back-lit logos at Interwood's Luckyone showroom
 

A) Executed " Trolley Branding Campaign" at Karachi airport with the joint collaboration of Pakistan International Airline (PIA). Branded 1,000 trolleys for a month which results into 25% ROIB) Planned & Executed campaign " sales with pride" among sales teams of leading brands outlets for their sales force team (Bachaa Party,Delizia, EBCO, Super market Diners, Leisure club & Kayseria). The campaign was executed with a collaboration of 6 brands at their 50+ outletsC) Trained sales force team for different brands to generate leadsD) Worked in a cross functional teamE) Liaison with designers & agencies (BTL & Media)F) Involved in (Brand Endorsement - Campaign) at BOL - TV Game showsG) Played a pivotal role in " Brand Alliances" with Ebco - Supermarket & Delizia

Worked for Italiano - Cooking Chocolate for a - year -and -a -half on "DESSERTS CATEGORY". During that period , I was responsible to perform core marketing related tasks which were aligned with the goals of the company.Projects / Tasks:1. In store Campaign ( Deployed a BA at Cooking Chocolate & Cake Mixes Category) 2. On ground activity ( Testing & Trial ) at different LMTS & GT3. Social Media Strategies, Community Management, Prepared Monthly Calendar, Content Creation & Copy writing for their Facebook Page ( Italiano - Cooking Chocolate)4. Liaison with vendors & responsible for clearing vendor's payments by coordinating with different departments5. Agency Management

A & Z Agro comes under (FMCG - Sector). It is a cooking oil company & during this rewarding journey, I have launched "Shafaq Cooking Oil" in the Pakistani Market & worked from Scratch to build & grow this brand by using Media Mix strategy to enabling the Product in whole sale & retail market. My responsibilities are mentioned below:1. Liaison with Brand Activation, Media & Digital agencies to execute on-ground BTL (Below - The - Line) & Digital marketing campaigns2. Coordinated with designers to develop POSM for GT & LMT markets3. Designed Trade Marketing Strategies ( Sales Promotion & Trade Promotions)4. Frequent market visits with sales team for a retail Audit & identified opportunities to increase brand presence on shelves5. Managed Vendors & BAs, prepared their salary sheets & cleared vendors Payments6. Planned & Executed BTL Campaigns & Prepared Campaign Reports7. Revamped the logo , Packaging & played a pivotal role in product development8. Prepared Reports & Plans ( Competitor Analysis, Marketing Plan & Campaigns Outcome etc.)9. Worked with a cross - functional teams10. Developed Product Content Achievements:1. Introduced product into 6 LMTS, achieving a monthly sales volume of 80,000 liters, valued at approximately PKR 1,2000,0002. Led a high-performing team of 10 sales officers and 2 field managers, driving significant sales growth and operational efficiencyProjects:1. Bachat Bazar2. Display drive ( Executing POSM Material)3. ON - Ground Activation4. Brand Endorsement at BOL Channel 5. In Store Activity
 

ENACT (Private) Limited was basically a newly established BTL Agency which was established back in 2018. As an Executive Client Services my responsibilities are not only limited to this role. At that time, I had been working in diversified areas, Like:1. Client Handling & looking after operations2.Pitching Creative Ideas3.Creating Innovative Power Point Presentations4. Planning,Costing & Executing BTL Campaigns5.Managing Relationships with Vendors6.Designing Creative Stalls 7.Business Development Calls8.Preparing Proposals & Operation Plans9.Conduct Meetings with Clients to Grab the Business 10.Field Visits To Monitor Different Campaigns & maintaining the product Stock record in Excel Sheet11.Conduct BA Training Programs, Managing BAs & Developing Their Salary Sheet12.Provide Training to Internees13.Planning & Executing Strategies For Different Campaigns14.Creative Proposal Writing Clients:(A) OPPO - Pakistan - Shop Branding project (Scope: 3,000 shops in Central region)(B) Ontex Canbebe - Pakistan (Covered 72 hospitals with 1 2 BAs in karachi & tapped 8,000+ mothers(C) Millac Foods (Conducted test & trial activity & achieved 15,000+ cups sampling)

1. Designing Proposals2. Questionnaire Design3. Field Inspection 4. Data Coding5. PowerPoint Presentations 6. Analysis In Excel7. Providing Continuous feedback to improve field work quality for Pepsi8. Identifying the areas of improvements in questionnaire App application9. Examination of Shopper Insight for Nando'sClients :1. Nando's2. PepsiProjects:1. Mystery Shopping - Nando's2. Retail Track - Pepsi

Client Handling / Dealing
Pitching creative ideas
preparing presentations on PowerPoint

Involved in writing blogs and contents
Helped the Dept. to manage all of the social media channels
Worked closely with the PR Dept to showcase media and press mention