• Implement Company Policies regard distribution and retail for business development to increase sales and profitability.
• Manage & be responsible for sales and distribution team. Provide guidance to improve overall effectiveness of sales & Distribution channel.
• Lunching New Trade marketing Campaigns to increase brand equity and boost sales.
• Marketing development.
• CVP (Customer Value Proposition).
• Customer Services & Communication.
• Motivate and use leadership skills to ensure that the team members are geared toward common objective.
• Manage distribution and retail channel by motivating & counseling the concerned & explain profitability model.
• Take step to achieve SKU wise sales target as per define KPIs at the company, personal and team level.
• Meet marketing & sales financial objective by forecasting.

• Oversee Franchise Sales targets and ensure targets are achieved on monthly basis.
• Identify new business opportunities to enhance sales.
• Meet the regional Sales Team targets along with all KPI's.
• Coordinate and follow up with franchise teams about essential day to day tasks.
• Apply retail sales & distribution techniques and knowledge to enhance profitability.
• Ensure smooth coordination with Distribution officers of franchises for stock availability and visibility.
• Analyze territories for optimum performance and continuous improvement.
• Suggest and implement retail development in the assigned area.
• Conduct daily Sales visits for reports generation and market visits.
• Report Competition intelligence for developing new plans
• Macro and Micro distribution handling at zonal level.
• Trade Marketing and visibility responsibilities.