Sales and Marketing Leader / Consumer Products & Services / Strategic Planning
I am a growth-focused and resourceful professional with a successful track record in increasing sales, improving profitability, developing new business, cultivating strategic partnerships, and managing product-line. Over seven years of experience in implementing sales growth strategies, marketing plans and maximizing profits to achieve business goals. I am highly skilled in maximizing the visibility, affinity and profitability of brands, as well as analyzing market trends, opening new markets, and guiding launch of new products. Success in analyzing market trends and creating marketing and communication plans, while ensuring outstanding partner and client satisfaction. I am adept at creating new business strategies to deliver revenue growth across multiple territories. Leverage exceptional customer service and communication skills to deliver exceptional results.
My key skills include Market Segmentation & Analysis, Strategic Business Planning, Remarkable Relationship Management Skills, Presentations & Proposals, Advertising Campaigns, Content Marketing, Brand Awareness, Social Media Marketing, Strong Communication Skills, Digital Marketing, Staff Training & Development, Territory Management, Effective Communicator and Problem Resolution
Attached is my resume which showcases my progressive experience and successful track record of leading successful initiatives. My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such, I would welcome a discussion regarding opportunities with your organization that fit my background.
Responsible for increasing brand awareness and driving new leads through a variety of digital marketing strategies and approaches, including web design, landing page, lead magnets, email, content marketing, social media, paid and organic search. Tracked and analyzed digital marketing performance against performance metrics. Managed company's website.
Highlights:
· Created and ran multiple variants of landing pages by using an Artificial Intelligence tool for best results that increased 50% website traffic and 25% sales conversion.
· Launched the company’s social media presence by creating a social media marketing strategy, setting up profiles on Facebook, Linked In, Twitter, and YouTube.
· Decreased bounce rate by 30% by improving site navigation and engagement.
· Consistently improved target SEO keyword rankings for clients in their specific areas of business by copywriting engaging and SEO-friendly content for websites and blog networks.
· Redesigned websites—from antiquated website design to mobile-friendly to improve organic search engine ranking and consumer experience.
· Organized SEM focused online marketing initiatives, including Google Adwords, Facebook/Instagram, and LinkedIn paid marketing campaigns that increased new client acquisition and goal conversion rate by 50%.
Planned and demonstrated success on sales growth in retail in 2019, by 18% compared to 2018.
Directed all key accounts by strengthening relations with architects, contractors and customers.
Utilized CRM and ERP systems to record data and presented presentations/proposals to clients, based on their marketing objectives.
Formulated marketing plans for the company in Central Region, including targeting the right area for brand promotions.
Organized meetings with architects, contractors and clients to establish products and discuss projects for business.
Key Achievements
Successfully designed and implemented strategies to increase sales of low performing items.
Played an integral role as a mediator for customer and sales representatives to identify and resolve customer issues, delivery problems, change orders, and shipment concerns in an efficient manner.
Managed projects worth Rs. 5-6 million.
Trained and supervised staff to evaluate performance and promote a team environment while meeting and exceeding store and company objectives.
Built synergies with retail and other departments, including warehouse, marketing, finance, and HR to increase operational efficiency.
Performed designated tasks to develop a self-managing team and implemented methods and processes to minimize stock loss and assure cost management of store.
Worked as an acting Area Sales Manager based on performance in the assigned store and implemented plans to build strong customer base through customer loyalty, retention, and quality service.
Key Achievements
Improved store revenue to over 48% by assigning and motivating individual targets to staff and achieving the target within the first 3 months.
Inspected store operations, competitor activities and local trading patterns to boost sales.
Trained and motivated sales team to drive conversion and provide best customer services including strong follow-up until maturity of transaction, ensuring client satisfaction for repeat buying.
Actively liaised with the management to examine sales process. Reorganized process for improving company’s product sales.
Promoted and educated buyers about company’s products as well as established email marketing campaign for all clients to raise conversion rate to 20% through CTR in sales.
Successfully researched and acquired new business by assessing market and demands for new products and studying market to amplify company sales.
Educated clients about company products/services offered and benefits to generate revenue for the company.
Applied email marketing, social media platforms and promotional ideas for company products to increase response by over 60% and sales conversion by 17%.