The development and optimization of the content department
Managing the team of Content Writers and Researchers
Formulating a cross-platform content strategy.
Brainstorm with team members to develop new ideas.
Proof reading for context accuracy , grammar, sentence formation etc., before delivering it to Stakeholders
Must ensure that the content is designed to support business objectives and aligned with the strategy
Prepare Business proposals and Sales Pitches as and when needed
Oversee all documentation pertaining to Exhibits and other Narratives being displayed in the upcoming Science Centre
Provide editorial, creative, and technical support to team members.
Track web analytics to ascertain content engagement levels.
Must conduct regular research to keep up to date of new content strategies in the market
Manage content across all platforms,
Liaise with Marketing and PR department to deploy the content in the relevant channels for optimal engagement
Acting as a mentor to the content writers and researchers and ensuring their further professional development
Motivating the team whilst keeping them engaged in their activities and helping them reach their maximum potential

Compassionate school network - in Karachi, Sukkur and khairpur

Trained teachers in all three areas from a variety of schools on soft skills.

Certified trainer - Poverty Eradication initiative
Healthy Life Skills Development in context of Child Nutrition, Development, Safety, Wash and Healthy Behavior Change

Certified Master Trainer- Aazia Rafiq, WHO

Independent Research Project on “Identity Construction in Adolescence, Online and Offline: A Phenomenological Case Study of Karachi”;
Independent Research Project on “Humor, Health, Well-being and Risky Behaviors: An Exploratory Case Study of Karachi”.

A. Life Skills Based Education Curriculum (LSBE)
 Evaluated Aahung’s LSBE curriculum
designed to address issues of violence and body protection, nutrition, early age marriage, puberty, HIV and AIDS and build essential life coping skills in young people.
 Conducted in-school activities with the students to understand the impact of LSBE; including a skit written and produced by them, story writing and other exercises using flash cards, charts and drawings.

B. Improving Institutional Provision of Comprehensive Sexual and Reproductive Health and Post Abortion Care Education and Services in Sindh, Pakistan – A project by Safe Abortion Action Fund
 Evaluated the attitude of healthcare
practitioners towards abortion by interviewing midwives and nurses at hospitals.
 Conducted FGDs and in-depth interviews while noting down observations specific to each participant.

A. Empowering Girls – Transforming Communities: From Awareness to Action (A2A)
 This project aimed to empower young girls to take up social activism and take a stand against Child Marriages.
 Was responsible for logistical planning of the trips in and outside Karachi.
 Maintained a budget sheet
 Took out a randomized sample of
participants for interviews
 Administered qualitative interviews, both KIs and FGDs
 Supervised fieldwork and conducted quality control in parts of Sindh (Sanghar and Karachi)
 Took part in recruitment and training of fieldworkers
 Jointly edited and wrote the final report

A. Pursakoon Zindagi
Jointly trained counselors for 7 days to
diagnose and treat individuals suffering
from depression and anxiety.
Observed counselors at the field and
inputted data on an observation sheet.
Inputted data on client feedback and took
out major themes.
Coded patient complaints using thematic
analysis.

B. Prevalence of Schizophrenia and Paranoia in Landhi, Shah Faisal Colony and Korangi
Singlehandedly wrote the literature review
and research proposal.
Filled out forms for the ethics review
aboard.
Developed survey instruments as well as
questions for in-depth interviews.

A. Karachi Youth Initiative (KYI) – Project of USAID
 Wrote and edited final monitoring and evaluation reports on approximately 30 grants.
 Made surprise visits on site to see progress of each grant, while filing out the site visit report.

A. Being an Adolescent in Karachi (BAK) – commissioned by UNICEF
Jointly wrote and edited the desk review and
research plan.
Independently completed the ethics review.
Jointly constructed survey instruments
Recruited fieldworkers.
Took repeated training sessions for field
supervisors and enumerators.
Supervised quality control checks.
Exchanged ideas with skilled research
experts from UNICEF: Marc Sommers and
Haris Gazdar
Attended the steering group meeting for
project approval with the Planning and
Development Department of Pakistan.
Jointly conducted quantitative and
qualitative analysis.

B. Women’s work in agriculture, a project by LANSA (Leveraging Agriculture for Nutrition in South Asia) in collaboration with UKAID
• Administered qualitative interviews in
Interior Punjab and Sindh.
• Weighed and measured food that cotton
picking mothers ate along with weight and height measurement of mothers and newly borns.
• Developed survey questionnaire.
• Wrote a report using qualitative assessment.

Worked on the PEPGI - Promoting Employment Productivity in Garments Industry - Project.

Undergraduate thesis aimed to find "The Psychosocial Consequences of Gender Discrimination Against Working Women in Karachi, Pakistan" using a mixed method research approach.

My objective was to input data using a new database system from a variety of forms showing different TCF school needs. This system helped to notify TCF of the difficulties faced by their employees and students. As a group we also constructed a fund-raising bake-sale for TCF at Szabist University in which we raised up to 12,000 rupees.