As a head of customer experience i was responsible for automating school systems, at the same time enhancing the communication for all stakeholders of the institution.

- Develop and deliver compelling brand strategies, plans and campaigns to attract and retain the
target customers in order to drive profitable long-term growth for them
- Obsessively drive creative excellence: encourage creative and media team to deliver first class work
that delivers results, achieving brand and commercial goals in addition to gaining hearts and minds
- Lead brand Team (working across web design, web development, brand marketing, social, content),
running performance to create a talented, hungry, high performing team
- Lead brand innovation: creating customer-centered propositions, working with product, operations
and marketing teams to bring to market and deliver material business success for the clients
- Underpin Brand Marketing budget according to the client’s needs, ensuring spend comes in on
budget and achieves target return on investment
- Leadership and delivery of activities to drive core business growth, as well as new product
development (collaborating across functions, and bringing teams together to work most efficiently)

Working as a brand manager for a UAE based ecommerce brand. Responsibilities include visual Web merchandising, inventory clearance campaign generation, social media planning, corporate communication, brand identity management