Key Skills Utilized: Strategy Formulation and Implementation, Digital Marketing and Brand Management, Media Management

• Managed all aspects of Marketing and PR (specifically focusing on Public Relations) for all entities operating under READ & R Select: City University College of Ajman, City School Ajman, City American School & CityLife Malls
• Developed and executed Internal and External Communication Strategies aligned with the organizational objectives, targeting local, regional and international markets.
• Developed the annul PR & communications budget in alignment with the priorities of the organization and managed it throughout the fiscal years.
• Lead and managed the creation of compelling editorial content (including video content) such as organization literature, news articles, corporate messages, features, magazine articles and web-based posts for multiple channels and platforms.
• Organized Press Conferences, pitched and scheduled interviews for top management in tier 1 media,
• Ensured compelling and consistent messaging across all digital and traditional publications, websites, promotional materials and events to build and enhance the brand, in connection with the institution's mission, for maximum value and impact.
• Developed and managed a team of professionals, to carry out the marketing, PR and digital marketing initiatives of the organization
• Actively built relationships with external media including the creation of highly effective communications campaigns targeting relevant media outlets.
• Overseeing the overall content, messaging and continual refreshing of outbound messages, the websites and their components to ensure timely, accurate messaging and search engine optimization.
• Overseeing the development of marketing collateral in print and digital formats to ensure consistency and adherence to institutional standards

Key Skills Utilized: Integrated Marketing Communications,Digital Marketing, Media Management, Marketing Strategy, Writing and Editing, PR, Content Creation, Marketing Collateral, CSR, Brand Management

• Developed annual strategic marketing and integrated communications plans and led a team to successfully accomplish the same, for City University College of Ajman and City School
• Developed and implemented public relations plans; drafted and issued media releases; Developed close contacts with print and broadcast media to ensure substantial coverage for R Select and R Education and Academic Development (READ), resulting in 500% more media coverage in 2015 & 2016 compared to previous years
• Created, developed and managed “The Caravan” – the College newsletter
• Supervised and ensured the production of multimedia products, including advertisement material and news releases to be distributed online and on mainstream platforms (such as television, radio and print media).
• Responsible for vendor analysis, selection and negotiations for production of print & electronic material, media buying
• Managed all aspects of major national and international events, including planning, budgeting, booking of space, negotiating and supervising exhibition stand set ups, ensuring the smooth flow of the event and follow-up reports
• Managed all digital marketing campaigns from start to finish, the last of which was the production of a corporate video for the College
• Established a broader Social Media and Digital Marketing strategy, which includes a thorough revamp of the College’s digital media efforts, including redesigning of the website, search engine optimization, online advertising and media buying
• Ensured that all CSR initiatives undertaken by the Education and Retail division were in line with the group CSR mission and vision

• Edited several academic papers, one of which, was awarded the Emerald Literati Network Award for Excellence (2011)
• Ensured that the text was well-written and logically structured
• Ensured that the writing style was in line with that of the targeted journal
• Corrected spelling and grammar errors and refined sentence structure

Skills Utilized: Research & Analysis, Strategic Planning, Strategy Development, Report Writing, Event Management

• Formulated two in-depth Sector Development Strategies for the Gems and Jewelry and Marble Sectors of Pakistan in collaboration with respective stakeholders and a team of professionals. The strategies were approved by the Government of Pakistan and as a result, two Sector Development Companies were set up for implementation of these strategies.
• Drafted and developed a large number of funding proposals for projects regarding the development of SMEs in Pakistan. Majority of the proposals were approved and implemented.
• Prepared a large number of marketing plans, business plans and feasibility studies for a diverse range of businesses including retail shops, CNG stations, internet cafes, private schools and training institutes, after thoroughly researching the various factors at play
• Organized, managed and coordinated several national and international events; hosted and made presentations at numerous seminars, conferences, workshops, tradeshows and exhibitions. Prepared press releases about the events and various happenings at the organization
• Prepared for meetings, conferences, workshops, seminars, ensuring all arrangements were in order, took minutes and made presentations.

Skills Utilized: Marketing Strategy, Integrated Marketing, Copy Writing and Advertising
• Worked in coordination with the Marketing Department to frame marketing strategies, develop advertising campaigns and organize recruitment events to ensure enrollments
• Wrote copies for print ad; Developed contents for brochures.
• Assisted and advised the Operations department in its daily responsibilities.
• Dealt directly with perspective students and parents, recruiting students, drafting and collection of admission forms.