Leading the General Trade and LMT Business of South which covers SindhManaging direct & Indirect reachDistribution handlingTeam management

Achievement of volume & value wise primary & secondary sales target on assigned IMT, LMT, SMT & General Trade daily, monthly, quarterly & yearly basis.
Appointment of Distribution & ensure coverage in the zone at all channels & ensure adequate level of Stock cover as per commercial policy at any given point of time at all distributors.
Develop an effective team of competent subordinates who understand & able to discharge the obligation of their position.
Back checking for the improvement & generation of business. Pre & post sales order booking. Ensure the distributors maintain their infrastructure i.e. warehousing & office facilities, vans & salesman etc. as per business requirement.

Implementing result-focused approach to cultivate existing as well as new customer base to support generation of revenue with increase in sales. Supervising, managing and facilitating projects throughout sales lifecycleStrategically initiating kitchen & food business to new distribution structure; developing channel specific and market specific sales plans in collaboration with management team that result in higher salesEstablishing KPI based SKU wise bottom up target system. Incorporating cycle based KPI target and monitoring system to measure performance on periodic basisSpearheading sales team to achieve sales & distribution targets for food, kitchen and snack products. Effectively handling trade asset placement and managementMajor Achievements:
⎯    Supervised successful launch of ‘Scene On’ snacks⎯    Achieved 30% growth in recipe business in 2019 – 2020⎯    Established separate distribution structure for snacks and corporate business of Food and Kitchen.⎯    Deployed bike riders to spot selling of LUP (low unit price) for better penetration of strategic SKUs

Developed and implemented sales & marketing activities including strategy execution, forecasting, production planning,
Major Achievements:⎯    Strategically increased effective coverage outlets (ECO) of Family Mixture.⎯    Increased coverage of Tez Dum and Danedar with numeric distribution

Oversaw sales operations while managing sales team to meet regional targets. Diligently understood business requirements and executed sales strategy while considering volume and revenue goals
Proficiently ensured range availability in market that enhanced coverage expansion as per policies. Maintained regular track for performance of KPIsManaged, developed and motivated sales force to develop skills to ensure higher professional standards are met while achieving targets. Conducted regular sales and business reviewsMajor Achievements:Effectively lead sales & distribution of major brands including Brite Anti-Bacterial, Palmolive Soap, Shampoo, Max All Purpose Cleaner and Tetley Gold Tea.

Achieving Sales Targets, Sales planning and Sales Forecasting. Follow up Distributor performanceDistributor sales force working and on Job trainingDistributor ROI etcWorked on FIFO