§  Prepare and maintain financial records, including general ledgers, balance sheets, and income statements.
§  Perform regular financial analysis and reporting to identify trends, variances, and areas of improvement.
§  Assist in the preparation of budgets and forecasts, providing insights and recommendations to support financial planning.
§  Ensure compliance with accounting principles, standards, and regulations in all financial transactions.
§  Handle accounts payable and accounts receivable functions, including processing invoices, payments, and collections.
§  Reconcile bank statements and other financial documents to ensure accuracy and resolve discrepancies.
§  Prepare and submit tax returns, ensuring compliance with local, state, and federal tax regulations.
§  Assist in the preparation of financial statements and reports for internal and external stakeholders.
§  Conduct regular audits of financial activities to ensure proper documentation and adherence to internal controls.
§  Collaborate with other departments or teams to provide financial information and support decision-making processes.
§  Stay updated on industry trends, accounting practices, and regulatory changes to ensure compliance and identify potential impacts on the organization.
§  Utilize accounting software and tools to streamline processes and improve efficiency.
§  Participate in financial meetings, providing insights and recommendations based on financial data and analysis.
§  Support the annual financial audit process and provide necessary documentation and information to auditors.
§  Maintain confidentiality of financial information and ensure data security.
§  Provide guidance and support to junior accounting staff, including training and mentoring when needed.

-          Developing business plans and sales strategy according to market that ensures attainment of company’s sales goals and profitability.
-          Ensure growth of the outlets on YOY basis by monitoring / analyzing performance of staff and merchandise, responsible to get sales targets delivered Nationwide. 
-          Demand Planning and Forecasting, Size set evaluations and specs.
-          Retail space planning.
-          Maintain the Store PnL Statements and strive to overcome Expenses vs. Sales.
-          Overseeing the expansion of concept in new markets.
-          Controlling shrinkage, wages, write-off, and cash control and store expenditure.
-          Overseeing the recruitment of new sales and retail staff, tests and hiring resources based on criteria agreed upon company’s policy.
-          Identifying ageing inventory, slow movers & diluting the inventory so that Stock Wastage will be minimize.

-          Established New Branches in Karachi including one flag ship store at Tariq Road.
-          Hire, train and deployed new teams as per requirement to run sales and operations smoothly.
-          Maintain Overheads and expenses to hit break even in early months.
-          Organize workshops and trainings of employees.
-          Setup local ware house in Karachi to easily run supply chain for stores.

-          Joined The Company as Outlet Manager and within year promoted to Area Sales Manager.
-          Has Helped Company open new branches and lead all the Sales Teams in all 3 cities.
-          Briefly participate in production department to upgrade product line up and successfully gain more sales.
-          Has shown enormous growth and break all time sales records in Cotton & Silk.