Business driver, unlocks business opportunities, specialist of global lubricants applications, expert in new business development, engaging clients to grow, gain and retain business, building capability & capacity, market expansion and turnaround strategies.
Functional expertise in building future proof sales teams through coaching & training on how to turn customers into billboards to trigger explosive sales growth for unstoppable business success.
A highly qualified results-focused marketing professional, possessing extensive experience in various facets of marketing/sales, seeking a senior management position leading to opportunities for increased professional responsibility and advancement.
Led lubricants division through rapid development, driving growth and meeting targets for revenue /business expansion and cost reduction. Managing a team of experienced sales engineers stationed in our KSA, Dubai and Bahrain sales offices to look after our product portfolios covering commodity, specialty and super specialty lubricants & allied products.Repositioned business to capitalize on long-term, higher-profit growth opportunities that exist in Saudi Arabia and other middle-eastern countries.Negotiated and signed up distributorships, alliances, and other business-building transactions with top tier companies from USA, UK, Germany, Italy, Korea, China, South Africa, India and Egypt, that includes a fortune 500 company.Revived operations which were on the verge of collapse to a turnaround success story. Rebuilt the entire sales/marketing/business development organization, recruited top sales performers and created a best-in-class first of its kind business set-up in the Middle East, a single point of contact for complete lubricants solution provider.Leveraged lubricants industry expertise & personal relationship & contacts to generate record new business from ARAMCO SABIC Maaden Gold Maaden Auminium ALUPCO SWCC Expertise Jubail Kifah Alghadeer Zamil AC Pepsi Riyadh & Jeddah Aujan Juices Albaik food Jeddah and almost all bakeries in KSA.Uniquely positioned SAB Lubes as the single source supplier of full range of unusually varied specialty lubricants for mission critical applications.Launched new products of well recognized brands like European grade white oil Unibright Fortune 500 Lubrizol-CPI HTCLVacuum oil Boom grease Silicone emulsion Plunger lubricant NSF grade MRO products thereby generating new revenue streams for the company with no threat of slowing/closing down at its own.Boosted gross margins by vastly overhauling existing product assortment, pricing, spearheaded massive new product development initiatives.