• Handling partnerships for the company which involves overseeing the process from negotiation till the execution of all the deliverables.
• Overseeing trade marketing communication which involves preparing and sending the weekly communication to the car dealers.
• Organized events for car dealers in Lahore, Islamabad, and Karachi. The overall process involved coordination with the dealer sales team of the region, booking the venue, recording interviews of car dealers, ensuring invites are delivered to dealers, preparation and placement of the branding for the event and making the presentation for CEO.
• Organized Auto Shows in Sialkot, Islamabad, Lahore, Peshawar, and Karachi. Main responsibility included approaching and handling of the media partners for the Auto Shows and conducting brand awareness survey. The purpose of the survey was to get an idea of the perception among the public of PakWheels.com brand.
• Overseeing the execution of the yearly Automobile survey. The purpose was to get the idea of the consumer preferences regarding the brand of the cars and bikes and the factors that affect their choices. The overall process further involved preparing and structuring the questionnaire, making the questionnaire live online, compiling and presentation of the results to the senior management.