- Led the successful rebranding of PureWellness, establishing a cohesive brand image and tone to enhance customer engagement and increase B2B sales through an online wholesale platform. - --
- Launched new products and implemented creative marketing strategies, increasing brand reach and growing the company’s revenue by over 50% through Amazon private label services. - Worked closely with digital teams to ensure alignment between digital campaigns and the brand’s overall strategy, boosting brand tone consistency across platforms.
- Managed the development of comprehensive marketing collateral for multiple brands, ensuring consistency in messaging and visual identity.
- Conducted market research and implemented brand score cards to evaluate market
- Reputation and make informed strategic adjustments for continuous brand improvement.

- Look after all marketing strategies, planning and all day to day marketing activities.
- Research product offering and competitions to develop effective branding strategies.
- Running social media marketing channels including Facebook, LinkedIn, YouTube
- Design artworks, Banners, Videos for social media channels
- Look at promotion options to optimize initial launch and control budget for new Greysons Enterprise; Greysons Kitchen
- Represent company at off-site advertising production locations.
- Research for new and best options for advertising company and brand awareness.
- Compiled company brand portfolio and brand manual.
- Promotion of brand awareness through Social media, Social site, architecture magazines (Archi times, Buil plus, A+i etc), BTL activities (Expo promotions) and outpost promotions..
- Prepare detailed marketing budget for daily, quarterly and yearly basis.

Spearheaded the launch of EURORPROFILO, a European-inspired brand, creating comprehensive brand guidelines and ensuring consistent BTL activations across Pakistan to establish brand presence and drive market penetration.
Managed all brand touchpoints, including distributors' outlets, ensuring alignment with brand strategy and consistency across all channels.
Led cross-functional collaboration with external marketing agencies to execute campaigns, negotiate ATL strategies, and optimize brand messaging.
Developed and controlled marketing budgets in partnership with finance, ensuring cost-effective allocation of resources while delivering impactful campaigns.
Conducted market research to assess brand positioning, consumer perception, and competitive landscape, shaping both Lakhani Glass’s local identity and EURORPROFILO’s premium, European image.
Planned and executed BTL and ATL activations to boost brand awareness, adapting strategies to stay ahead of industry trends and competitors.
Collaborated with the sales team to gain insights into market opportunities, identifying areas for brand expansion and optimizing product launches based on consumer needs and market shifts.
Monitored competitor activities and product innovations, ensuring proactive adjustments to brand strategies to maintain competitive advantage.
Managed social media channels and digital platforms, ensuring consistent brand messaging, design, and tone across all online touchpoints to enhance brand visibility.
Implemented tracking and analytics tools across digital platforms to measure campaign effectiveness, optimize performance, and refine brand strategies based on data-driven insights.

Led the launch of luxury brands such as Carolina Herrera, Paco Rabanne, Jimmy Choo, and other 32 brands into the market by studying and implementing global brand guidelines.
Conducted in-depth training sessions for retail staff to maintain brand image and 
Spearheaded in-store branding, visual merchandising, and promotional materials for multinational brands, ensuring strict adherence to global branding guidelines.
Coordinated with local vendors to produce high-quality print visuals and in-store branding elements, ensuring a seamless brand presence across all touchpoints.
Directed impactful product launches and mall activations, including product demonstrations and trials, enhancing brand engagement.
Managed and trained brand ambassadors to ensure consistent and high-quality customer experiences during activations.
Led cost-effective vendor negotiations for Above The Line (ATL) and Below The Line (BTL) activities, while maintaining premium quality standards.
Managed the brand's social media presence across digital platforms, ensuring cohesive brand messaging and design consistency across 13 retail outlets.